Manager, Audience Growth

Hearst Communications, Inc.; New York (NY); Hybrid; USD 88,000 - 106,000; Full time

Benefits offered by this job

Flexible hybrid work environment

Wellness benefits including medical, dental, and vision insurance

401(k) plan with company match

Professional development and training opportunities

Employee Resource Groups for community building

Job summary

A leading media company is seeking an Audience Growth Manager to accelerate first-party data growth and audience engagement. This role involves developing data-informed strategies across email and SMS, driving paid media efforts, and collaborating with various teams to optimize user journeys. The ideal candidate has 5+ years in audience development or digital marketing, strong communication and analytical skills, and is comfortable working in a hybrid environment with a required in-office presence 4 days a week. The position offers competitive compensation, with a base salary range of $88,000 - $106,000.

Qualifications

• 5+ years of experience in audience development, growth marketing, CRM, or digital marketing.
• Demonstrated success in growing first-party data through registration and email acquisition.
• Skilled in analytics tools and campaign reporting.

Responsibilities

• Develop and execute data-informed strategies to grow first-party audiences across email and SMS.
• Drive paid media efforts to increase reach and lifetime value.
• Identify and prioritize opportunities to expand and retain high-value audiences.

Skills

Audience development

Growth marketing

CRM

Digital marketing

Analytical skills

Communication skills

Creative thinking

Tools

Google Analytics

Looker

Sailthru

Job description

Manager, Audience Growth

Overview (Be Part of Whats Next)

Were looking for an Audience Growth Manager to accelerate first-party data growth and audience engagement across our iconic portfolio of brands. Youll lead high-impact initiatives that convert casual readers into known users and loyal subscribers—powering smarter marketing across email, SMS, and beyond. If you thrive at the intersection of strategy, experimentation, and execution, this role is for you.

About Hearst Magazines (Why Us?)

Hearst Magazines’ portfolio of more than 30 iconic brands in the U.S.—including Cosmopolitan, ELLE, Esquire, Good Housekeeping, Harpers BAZAAR, and Popular Mechanics — inspires, entertains, and builds new and bold experiences for an engaged and growing audience across digital, video, social and print, reaching nearly 130 million readers and site visitors each month. With sophisticated content creation, cutting-edge technology, and industry-leading data capabilities, we make media and products that move people across all platforms. We are a global media company that publishes nearly 200 magazine editions and 175 websites around the world—and together, we are shaping whats next.

Key Responsibilities (What You Are Doing)

• Develop and execute data-informed strategies to grow first-party audiences across email and SMS
• Drive paid media efforts in collaboration with Growth Marketing to increase reach and lifetime value
• Identify and prioritize opportunities to expand and retain high-value audiences aligned with subscription, commerce, and advertising goals
• Collaborate with Lifecycle, Newsletter, Editorial, and Product teams to optimize user journeys and conversion paths
• Enhance on-site lead generation tools and placements to maximize registration and engagement
• Own reporting and dashboards to track acquisition, engagement, and conversion performance
• Lead A/B testing and experimentation to improve funnel performance and channel effectiveness
• Bring new ideas to the table, test them rapidly, and formalize successful strategies into scalable best practices

Qualifications (What Were Looking For)

• 5+ years of experience in audience development, growth marketing, CRM, or digital marketing
• Demonstrated success growing first-party data through registration and email acquisition
• Skilled in analytics tools and campaign reporting (Google Analytics, Looker, Sailthru)
• Understanding of paid media strategy and lifecycle marketing a plus
• Strong communication skills and ability to translate data into clear, actionable insights
• Highly analytical, creative, and collaborative with a test-and-learn mindset
• Hybrid role based in NYC; in-office presence required 4 days per week

What We Offer

• Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing, shaping the future of these dynamic industries.
• Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops, and exclusive industry events.
• Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities.
• Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
• Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical, dental, and vision insurance from Day 1.
• Plan for Your Financial Future: Enjoy competitive financial perks, including a 401(k) plan with a generous company match.

Compensation

The base salary for this role is between $88,000 - $106,000. The actual base pay offered is dependent upon many factors, such as: transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future.

Hearst is an Equal Opportunity Employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.