Audience Growth Lead: Social & Content Strategy

Playboy; Miami Beach (FL); On-site; USD 90,000 - 105,000; Full time

Benefits offered by this job

Medical/Dental/Vision insurance

Parental Leave

Pet Insurance

Employee Assistance Program

401K with company match

Flexible Time Away Plan

Job summary

Playboy seeks a Senior Manager, Audience Growth in Miami Beach to lead social platform execution, community engagement, and audience development. You will translate brand priorities into platform-specific content plans that grow reach, deepen engagement, and build lasting audience relationships.

The role requires hands-on social media leadership with strong platform fluency, a fast-moving publishing operation, and the ability to turn performance insights into better content while maintaining

Qualifications

• 5–7 years of experience in social media, audience development, or digital content for media/entertainment brands.
• Proven track record growing audiences and managing people or a social publishing operation.
• Ability to translate performance data into actionable creative recommendations and measurable improvements.

Responsibilities

• Build and execute organic growth initiatives across priority platforms (Instagram, TikTok, YouTube, Facebook, X).
• Own regular social performance reporting with weekly insights and monthly reviews.
• Lead daily publishing workflows, asset tracking, and quality control for social content.
• Prepare platform-specific captions and content packaging with the social team.
• Coordinate distribution of video, stories, editorial content, and talent content across channels.
• Lead community management and surface timely opportunities for cultural engagement.
• Develop briefs for social assets and campaigns; collaborate with editorial, video, casting, and marketing.

Skills

Social media leadership

Platform fluency

Editorial judgment

Content strategy

Team management

Content calendars

Tools

Social publishing tools

Analytics platforms

Video editing collaboration tools

Job description

Playboy seeks a Senior Manager, Audience Growth in Miami Beach to lead social platform execution, community engagement, and audience development. You will translate brand priorities into platform-specific content plans that grow reach, deepen engagement, and build lasting audience relationships.

The role requires hands-on social media leadership with strong platform fluency, a fast-moving publishing operation, and the ability to turn performance insights into better content while maintaining