Senior Manager, Audience Growth & Social Strategy

Playboy Enterprises, Inc.; Miami Beach (FL); On-site; USD 90,000 - 105,000; Full time

Benefits offered by this job

Competitive Medical/Dental/Vision with

Parental Leave Policy

Pet Insurance

Health and Wellness resources

Pretax Transportation/Commuter

Employee Resource Groups

401K with Company match

Flexible Time Away Plan

Inclusive workplace culture

Job summary

Playboy Enterprises, Inc. in Miami Beach is seeking a Senior Manager, Audience Growth to lead social platform execution, community engagement, and audience development.

You will translate the brand’s priorities into platform-specific content plans that grow reach and deepen engagement with Playboy’s audience. This hands-on role requires strong platform fluency, creative instincts, and the ability to turn performance insights into better content while guiding a social team and coordinating with

Qualifications

• Approximately 5–7 years of experience in social media, audience development, or digital content.
• Proven track record growing audiences for media, entertainment, lifestyle, or culturally relevant brands.
• Ability to translate performance data into clear creative recommendations.

Responsibilities

• Build and execute organic growth initiatives to increase discovery, follower acquisition, engagement, and repeat views.
• Own regular social performance reporting, including weekly insights and monthly reviews.
• Evaluate results by platform and content type to drive growth and adjust execution.
• Establish a consistent testing process for hooks, captions, thumbnails, and formats.
• Collaborate with editorial and marketing to drive traffic and engagement across Playboy ecosystems.
• Set channel targets with the Director, Audience Growth and track progress against benchmarks.

Skills

Social media leadership

Platform fluency

Editorial collaboration

Performance analysis

Content strategy

Team management

Tools

Instagram

TikTok

YouTube

Facebook

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Job description

Playboy Enterprises, Inc. in Miami Beach is seeking a Senior Manager, Audience Growth to lead social platform execution, community engagement, and audience development.

You will translate the brand’s priorities into platform-specific content plans that grow reach and deepen engagement with Playboy’s audience. This hands-on role requires strong platform fluency, creative instincts, and the ability to turn performance insights into better content while guiding a social team and coordinating with