Growth Marketing Associate – Subscriptions & CRM

Playboy Enterprises, Inc.; Miami Beach (FL); On-site; USD 68,000 - 75,000; Full time

Benefits offered by this job

Health insurance

Parental Leave

Pet Insurance

Employee Assistance Program

401K with company match

Flexible Time Away Plan

Prepaid transportation

Job summary

Playboy Enterprises, Inc. in Miami Beach is seeking a Senior Associate, Marketing to support subscription growth, lifecycle marketing, CRM operations, and revenue reporting on the Growth team.

You will translate strategic direction into day-to-day execution and gain exposure to subscription economics across channels. The ideal candidate has 2–4 years in marketing or CRM, hands-on with Klaviyo/Braze/SFMC, strong Excel skills, and a genuine affinity for the Playboy brand.

Qualifications

• 2 to 4 years of experience in marketing, growth, CRM, or subscription-based businesses.
• Working knowledge of CRM and marketing automation platforms such as Klaviyo, Braze, or Salesforce Marketing Cloud.
• Strong analytical proficiency, including advanced Excel skills and comfort working with performance dashboards.
• Excellent written and verbal communication skills, with the ability to synthesize data into clear recommendations.
• Highly organized and detail-oriented, with the ability to manage multiple workstreams under tight timelines.
• Genuine affinity for the Playboy brand and an interest in media and subscription businesses.
• A bachelor's degree is required.

Responsibilities

• Support execution of the subscriber acquisition strategy across paid, owned, and earned channels, including campaign setup, tracking, and optimization.
• Assist in monitoring subscription KPIs, including MRR, ARR, churn, LTV, and CAC, and flag variances against plan.
• Coordinate with the product and editorial teams to maintain an accurate view of the subscriber funnel from awareness through renewal.
• Prepare supporting materials for pricing, packaging, and new-offering business cases.
• Build and deploy segmented email and lifecycle campaigns within the CRM and marketing automation platform.
• Maintain the testing calendar and execute A/B and multivariate tests, summarizing results for leadership review.
• Support ongoing management of retention and win-back campaigns, ensuring accurate targeting and timely deployment.
• Maintain data hygiene and segmentation logic within the CRM to support personalization initiatives.
• Serve as a day-to-day liaison between the growth function and editorial, product, and finance stakeholders.
• Compile and maintain recurring dashboards and reporting packages that track subscription and CRM performance.
• Support the monthly forecasting process by consolidating inputs from Finance and the analytics function.
• Provide logistical and operational support for events designated as revenue and audience acquisition channels.
• Support execution of the paid voting and contest program, including CRM integration and first-party data capture.
• Track sponsorship, ticketing, and licensed activation revenue against target for each activation.
• Ensure all participant and attendee data is properly consented, captured, and imported into the CRM.

Skills

Marketing

CRM platforms

Excel

Communication skills

Organizational skills

Brand affinity

Education

Bachelor's degree

Tools

Klaviyo

Braze

Salesforce Marketing Cloud

Job description

Playboy Enterprises, Inc. in Miami Beach is seeking a Senior Associate, Marketing to support subscription growth, lifecycle marketing, CRM operations, and revenue reporting on the Growth team.

You will translate strategic direction into day-to-day execution and gain exposure to subscription economics across channels. The ideal candidate has 2–4 years in marketing or CRM, hands-on with Klaviyo/Braze/SFMC, strong Excel skills, and a genuine affinity for the Playboy brand.