Audience Growth Lead, SMB Ads & Creator Programs

Jobtailor; San Francisco (CA); Hybrid; USD 160,000 - 200,000; Full time

Job summary

Jobtailor seeks a senior Content Marketing leader to drive the global SMB content strategy and editorial roadmap. You will create customer stories, case studies, and vertical playbooks, while launching education programs via webinars, workshops, and on-demand learning.

You will grow audiences through multiple channels, craft distribution plans with regional teams, and lead creator-led programs. Strong editorial judgment, storytelling, and cross-functional leadership are essential.

Qualifications

• 10+ years of experience in content marketing, audience development, or customer education, including SMB or advertiser programs.
• Ability to translate complex products into clear, engaging content with strong editorial judgment.
• Experience building repeatable programs across webinars, video, customer stories, vertical playbooks, and creator-led content.
• Experience leading cross-functional and partner-led distribution.
• Ability to measure learning, intent, and business impact alongside content consumption.
• Experience adapting global programs to different markets and audiences.

Responsibilities

• Set the global SMB content strategy and editorial roadmap.
• Create customer stories, case studies, vertical playbooks, guides, videos, and thought leadership.
• Launch education programs through webinars, expert sessions, workshops, and on-demand learning.
• Grow audiences through owned, shared, and partner channels.
• Build distribution plans with web, social, growth, lifecycle, and regional teams.
• Develop creator-, expert-, and customer-led programs.
• Scale programs across markets with regional teams.
• Adapt formats, languages, customer stories, and distribution to local needs.
• Lead editorial planning, production, agencies, and creative contributors.
• Maintain content quality, accessibility, and accuracy.
• Use AI to support content creation, adaptation, and reuse.
• Measure audience quality, engagement, learning, and advertiser action with Growth, Lifecycle, and Data Science.
• Use experiments and feedback to improve content and distribution.

Skills

Content Marketing

Audience Development

Customer Education

Cross-Functional Leadership

Program Execution

Storytelling

Editorial Judgment

Webinars

Video Production

Content Measurement

Tools

AI Content Tools

Advertising Platforms

Learning Management Systems

Web Analytics

Job description

Jobtailor seeks a senior Content Marketing leader to drive the global SMB content strategy and editorial roadmap. You will create customer stories, case studies, and vertical playbooks, while launching education programs via webinars, workshops, and on-demand learning.

You will grow audiences through multiple channels, craft distribution plans with regional teams, and lead creator-led programs. Strong editorial judgment, storytelling, and cross-functional leadership are essential.