Audience & Content Growth Lead, SMB Ads

Jobtailor; San Francisco (CA); Hybrid; USD 160,000 - 200,000; Full time

Job summary

Jobtailor seeks a senior Content Marketing leader to drive the global SMB content strategy and editorial roadmap. You will create customer stories, case studies, and vertical playbooks, while launching education programs via webinars, workshops, and on-demand learning.

You will grow audiences through multiple channels, craft distribution plans with regional teams, and lead creator-led programs. Strong editorial judgment, storytelling, and cross-functional leadership are essential.

Qualifications

• 10+ years of experience in content marketing, audience development, or customer education, including SMB or advertiser programs.
• Ability to translate complex products into clear, engaging content with strong editorial judgment.
• Experience building repeatable programs across webinars, video, customer stories, vertical playbooks, and creator-led content.
• Experience leading cross-functional and partner-led distribution.
• Ability to measure learning, intent, and business impact alongside content consumption.
• Experience adapting global programs to different markets and audiences.

Responsibilities

• Set the global SMB content strategy and editorial roadmap.
• Create customer stories, case studies, vertical playbooks, guides, videos, and thought leadership.
• Launch education programs through webinars, expert sessions, workshops, and on-demand learning.
• Grow audiences through owned, shared, and partner channels.
• Build distribution plans with web, social, growth, lifecycle, and regional teams.
• Develop creator-, expert-, and customer-led programs.
• Scale programs across markets with regional teams.
• Adapt formats, languages, customer stories, and distribution to local needs.
• Lead editorial planning, production, agencies, and creative contributors.
• Maintain content quality, accessibility, and accuracy.
• Use AI to support content creation, adaptation, and reuse.
• Measure audience quality, engagement, learning, and advertiser action with Growth, Lifecycle, and Data Science.
• Use experiments and feedback to improve content and distribution.

Skills

Content Marketing

Audience Development

Customer Education

Cross-Functional Leadership

Program Execution

Storytelling

Editorial Judgment

Webinars

Video Production

Content Measurement

Tools

AI Content Tools

Advertising Platforms

Learning Management Systems

Web Analytics

Job description

• Set the global SMB content strategy and editorial roadmap
• Create customer stories, case studies, vertical playbooks, guides, videos, and thought leadership
• Launch education programs through webinars, expert sessions, workshops, and on-demand learning
• Grow audiences through owned, shared, and partner channels
• Build distribution plans with web, social, growth, lifecycle, and regional teams
• Develop creator-, expert-, and customer-led programs
• Scale programs across markets with regional teams
• Adapt formats, languages, customer stories, and distribution to local needs
• Lead editorial planning, production, agencies, and creative contributors
• Maintain content quality, accessibility, and accuracy
• Use AI to support content creation, adaptation, and reuse
• Measure audience quality, engagement, learning, and advertiser action with Growth, Lifecycle, and Data Science
• Use experiments and feedback to improve content and distribution

Requirements

• 10+ years of experience in content marketing, audience development, or customer education, including programs for SMBs or advertisers
• Experience creating and distributing content that grows relevant audiences and drives customer action
• Ability to translate complex products into clear, engaging content through strong editorial judgment and storytelling
• Experience building repeatable programs across webinars, video, customer stories, vertical playbooks, and creator-led content
• Experience leading cross-functional and partner-led distribution
• Ability to measure learning, intent, and business impact alongside content consumption
• Experience adapting global programs to different markets and audiences
• Hands-on writing, editing, creative briefing, and program execution experience
• Preferred: experience with advertising platforms, marketplaces, or technology businesses serving SMBs
• Preferred: experience in advertiser education, customer advocacy, creator partnerships, or partner-distributed learning
• Preferred: experience in established technology organizations and startup or zero-to-one environments
• Must be able to work from the US office three days per week

Core Competencies

Demonstrates expertise in content marketing and audience development, with a strong focus on creating engaging, impactful content tailored for SMBs. Proven ability to lead cross-functional teams and adapt global strategies to local markets while measuring audience engagement and business impact.

Highest-signal resume keywords

• Content Marketing
• Audience Development
• Customer Education
• Cross-Functional Leadership
• Program Execution

ATS Optimization Keywords

Hard Skills

• Content Creation
• Editorial Judgment
• Storytelling
• Webinars
• Video Production
• Customer Stories
• Vertical Playbooks
• Data Analysis
• Content Measurement
• Program Adaptation

Soft Skills

• Creative Briefing
• Collaboration
• Adaptability
• Communication
• Strategic Thinking

Industry Keywords

• SMB
• Customer Advocacy
• Creator Partnerships
• Partner-Distributed Learning
• Technology Organizations

Tools & Technologies

• AI Content Tools
• Advertising Platforms
• Marketplaces
• Learning Management Systems
• Social Media