Content Marketing Lead GTM Narratives & Multichannel Growth

MaziCTools; United States; Remote; USD 110,000 - 160,000; Full time

Job summary

eBay is seeking a Content Marketing Lead in the USA to spearhead GTM content strategy and manage a team of marketers and external agencies across multi-media assets. You will craft long- and short-form assets, drive brand-aligned storytelling, and ensure content supports demand and revenue objectives.

You will collaborate with Ads Marketing leadership, Product Marketing, and field marketers to align narratives with messaging pillars and campaigns, while upholding editorial standards and

Qualifications

• 6+ years of marketing writing and cross-channel content development.
• Strong organizational and time management skills.
• Ability to lead in a fast-paced, ambiguous environment.

Responsibilities

• Lead a team of marketers and external agencies in GTM content strategy.
• Create and drive content narratives for integrated campaigns.
• Oversee end-to-end content production across blogs, videos, podcasts, social, PR.
• Ensure editorial standards and brand guidelines are upheld.
• Collaborate with Ads Marketing leadership, Product Marketing, Field marketers and senior executives.
• Develop measurement and reporting for content performance as a demand channel.

Skills

Marketing writing

Content creation

Project management

Cross-channel marketing

Team leadership

Data-driven decisions

Job description

eBay is seeking a Content Marketing Lead in the USA to spearhead GTM content strategy and manage a team of marketers and external agencies across multi-media assets. You will craft long- and short-form assets, drive brand-aligned storytelling, and ensure content supports demand and revenue objectives.

You will collaborate with Ads Marketing leadership, Product Marketing, and field marketers to align narratives with messaging pillars and campaigns, while upholding editorial standards and