Content Lead, B2B AdTech & Growth Marketing

Scowtt Inc; United States; Remote; USD 110,000 - 170,000; Full time

Job summary

Scowtt Inc. is seeking a Content Lead to run our content engine, turning weekly learnings into posts, clips, articles and talking points for a B2B audience.

You will coordinate with the founder, CRO, PR specialist and contract talent to keep a steady rhythm across many contributors and formats. You will build and guide a video interview series, creator collaborations, and long-form pieces optimized for LinkedIn, X, Instagram, TikTok and YouTube.

Qualifications

• Proven track record producing strong B2B content and directing writers, editors, and video talent.
• Experience building content systems: calendars, workflows, review cycles with many contributors.
• Ability to coach executives, interview CMOs and agency leaders, and engage external thought leaders.
• Deep knowledge of LinkedIn, X, Instagram, TikTok and YouTube, with ability to measure performance.
• Comfort with video from planning to briefing editors and videographers.
• Curiosity about adtech and performance marketing, and willingness to learn how ad algorithms work.
• Experience with B2B SaaS or adtech audiences or content cited by AI assistants.

Responsibilities

• Build and run an insight bank: capture weekly learnings and turn into posts, clips, articles and talking points.
• Manage posting cadence across voices; maintain weekly calendar and ensure consistent voice.
• Produce video interviews with agency leaders and CMOs; book guests and manage shoots to on-time releases.
• Oversee creator collaborations from outreach to final post.
• Turn sit-downs into long-form pieces and multiple clips with captions for social platforms.
• Choose posts to boost, target named accounts, and report on results.
• Own help center, blog, and site content designed for AI citation; keep messaging consistent.
• Collaborate with PR on data stories, bylines and annual report.
• Report monthly on engagement, rhythm, and AI mentions of Scowtt.

Skills

B2B content creation

Content systems & workflows

Executive coaching

Social media strategy

Video production oversight

AI-assisted content tools

Adtech/B2B SaaS familiarity

Job description

Scowtt Inc. is seeking a Content Lead to run our content engine, turning weekly learnings into posts, clips, articles and talking points for a B2B audience.

You will coordinate with the founder, CRO, PR specialist and contract talent to keep a steady rhythm across many contributors and formats. You will build and guide a video interview series, creator collaborations, and long-form pieces optimized for LinkedIn, X, Instagram, TikTok and YouTube.