Audience Growth & Events Marketing Manager

Newton; Washington (District of Columbia); Hybrid; USD 48,000 - 62,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) with company match

Paid parental leave

Job summary

The Hill in Washington, DC is seeking a Marketing Manager for The Hill Events Temporary to build and execute strategies that recruit diverse, high-impact attendees for our events. You will create invitations, social campaigns, and partnerships that drive messaging to key audiences and report to the Director, Audience Acquisition.

Key duties include designing multi-channel campaigns, lifecycle email marketing, and audience database development to grow reach.

Qualifications

• 2+ years working in audience acquisition and social media campaign building.
• Experience creating invitations, social campaigns, and partnerships to reach key audiences.
• Comfort engaging with senior leadership and external partners.

Responsibilities

• Strategic Campaign Development: Design and execute multi-channel marketing campaigns that highlight the unique value of The Hill’s events.
• Data-Driven Acquisition: Utilize various strategies to identify and reach key demographics, ensuring our events are well-attended by sophisticated attendees.
• Community Management: Engage with informal networks and professional circles to build grassroots interest and long-term loyalty.
• Partnership Collaboration: Work closely with high-level sponsors to align audience acquisition goals with broader organizational missions.
• Event Promotion: Manage social media outreach and post-event highlights to strengthen community around The Hill and its events.
• Registration Management: Use event platforms and 1:1 strategies to garner high-level attendees and manage on-site check-in.
• Flexibility to work hybrid based on events and travel.
• Flexibility to adjust schedule and assignments as business needs evolve.

Skills

Audience acquisition

Social media campaigns

Education

Marketing/Communications/Political Science degree

Job description

The Hill in Washington, DC is seeking a Marketing Manager for The Hill Events Temporary to build and execute strategies that recruit diverse, high-impact attendees for our events. You will create invitations, social campaigns, and partnerships that drive messaging to key audiences and report to the Director, Audience Acquisition.

Key duties include designing multi-channel campaigns, lifecycle email marketing, and audience database development to grow reach.