Marketing Manager Hill Events Temporary

Nexstar Media Group; Washington (District of Columbia); Híbrido; USD 48.000 - 62.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

medical, dental, and vision insurance

paid time off

401(k) with company matching

Paid Parental leave

life insurance

Part time employees eligible for 401(k

Union positions benefits per CBA

Descripción de la vacante

Nexstar Media Group seeks a Marketing Manager for The Hill Events Temporary to build and execute strategies that recruit diverse attendees, including Congressional staffers, lawmakers, and industry leaders. You will craft invitations, social campaigns, and partnerships reporting to the Director, Audience Acquisition for The Hill.

The role emphasizes strategic campaign development, data-driven acquisition, community engagement, and flexible hybrid work arrangements for event-driven travel.

Formación

• Degree in Marketing, Communications, or Political Science.
• 2+ years working in audience acquisition and social media campaign building.
• Executive Presence: Comfortable engaging with senior leadership, internally as well as externally.

Responsabilidades

• Design and execute multi-channel marketing campaigns that highlight the unique value of The Hill's events.
• Utilize data to identify key demographics and ensure strong attendance.
• Engage with networks to build grassroots interest and long-term loyalty.
• Manage hybrid work arrangements based on events and travel.
• Collaborate with sponsors to align audience goals with broader organizational missions.
• Promote events on social media and post-event highlights.
• Oversee registration management and on-site check-in processes.

Conocimientos

Audience acquisition

Social media campaigns

Educación

Degree in Marketing, Communications, or Political Science

Descripción del empleo

As the Marketing Manager for The Hill Events Temporary, you will be integral in building and executing the strategy to recruit diverse, high-impact attendees-including Congressional staffers, state lawmakers, and industry leaders-for our events. You will be responsible for creating invitations, social campaigns, and partnerships that drive our messaging to key audiences. This role will report to the Director, Audience Acquisition for The Hill.

Goals & Objectives

• Organic Social Growth: Create and maintain social content calendars across the event portfolio and identify opportunities to expand The Hill Events' social presence.
• Email Marketing & Lifecycle Campaigns: Build, execute, and optimize email campaigns across the event lifecycle-from launch and speaker announcements through registration conversion, reminders, and post-event engagement. Understand segmentation, deliverability, A/B testing, engagement metrics, and campaign optimization.
• Audience Database Development: Help build and maintain a sophisticated audience database segmented by industry, seniority, policy interest, geography, engagement history, and event attendance. Develop strategies to continuously grow, clean, enrich, and activate the database for future events.
• Audience Intelligence & Targeting: Translate event topics into clearly defined target audiences and identify the organizations, industries, policymakers, congressional offices, associations, executives, and other communities most relevant to each program.

Key Responsibilities include;

• Strategic Campaign Development: Design and execute multi-channel marketing campaigns that highlight the unique value of The Hill's events
• Data-Driven Acquisition: Utilize various strategies to identify and reach key demographics, ensuring our events are well-attended by sophisticated attendees
• Community Management: Engage with informal networks and professional circles to build grassroots interest and long-term loyalty
• Flexibility to work hybrid based on events and travel
• Flexibility to adjust schedule and assignments as business needs evolve
• Partnership Collaboration: Work closely with high-level sponsors to align audience acquisition goals with broader organizational missions
• Event Promotion: Manage social media outreach and post-event highlights to strengthen community around The Hill and its events
• Registration Management: Ability to use event platforms as well as 1:1 strategies to garner high-level attendees, and manage on-site check in process

Qualifications

• Educational Background: Degree in Marketing, Communications, or Political Science
• Professional Experience: 2+ years working in audience acquisition and social media campaign building
• Executive Presence: Comfortable engaging with senior leadership, internally as well as externally

Compensation Range

$35.00 - $45.00 (hourly) based upon experience

Benefits

• medical (with multiple plan options), dental, and vision insurance
• paid time off
• a 401(k) with company matching contributions
• Paid Parental leave
• life insurance and more.
• Part time employees are eligible for 401(k) and any local/state leave plans.
• Union positions are subject to the benefits outlined in their Collective Bargaining Agreement.