Audience Acquisition Marketing Manager (Hybrid)

Nexstar Media Group Inc.; Washington (District of Columbia); Hybrid; USD 48,000 - 62,000; Full time

Benefits offered by this job

Medical, dental & vision insurance

401(k) with company matching

Paid time off

Job summary

The Hill seeks a Marketing Manager for The Hill Events to lead strategy for recruiting diverse attendees—Congressional staffers, lawmakers, and industry leaders—for our programs. You will craft invitations, social campaigns, and partnerships that extend our messaging to key audiences and report to the Director, Audience Acquisition.

Responsibilities include designing multi-channel campaigns, building a segmented audience database, and collaborating with sponsors to align acquisition goals with

Qualifications

• Educational Background: Degree in Marketing, Communications, or Political Science
• Professional Experience: 2+ years working in audience acquisition and social media campaign building
• Executive Presence: Comfortable engaging with senior leadership, internally as well as externally

Responsibilities

• Strategic Campaign Development: Design and execute multi-channel marketing campaigns that highlight the unique value of Hill's events
• Data-Driven Acquisition: Utilize various strategies to identify and reach key demographics, ensuring our events are well-attended by sophisticated attendees
• Community Management: Engage with informal networks and professional circles to build grassroots interest and long-term loyalty
• Partnership Collaboration: Work closely with high-level sponsors to align audience acquisition goals with broader organizational missions
• Event Promotion: Manage social media outreach and post-event highlights to strengthen community around The Hill and its events
• Registration Management: Ability to use event platforms as well as 1:1 strategies to garner high-level attendees, and manage on-site check in process
• Flexibility to work hybrid based on events and travel
• Flexibility to adjust schedule and assignments as business needs evolve

Skills

Audience acquisition

Social media campaign building

Executive presence

Education

Degree in Marketing, Communications, or Political Science

Job description

The Hill seeks a Marketing Manager for The Hill Events to lead strategy for recruiting diverse attendees—Congressional staffers, lawmakers, and industry leaders—for our programs. You will craft invitations, social campaigns, and partnerships that extend our messaging to key audiences and report to the Director, Audience Acquisition.

Responsibilities include designing multi-channel campaigns, building a segmented audience database, and collaborating with sponsors to align acquisition goals with