Events Marketing Manager — Growth & Activation

MorganFranklin Consulting LLC; McLean (VA); Hybrid; USD 75,000 - 90,000; Full time

Job summary

Highspring is seeking a Channel Marketing Manager - Events to lead end-to-end planning and execution of event marketing initiatives across Highspring brands. You will drive brand visibility, lead generation, and customer engagement through events, conferences, trade shows, and experiential activations.

Responsibilities include coordinating cross-functional teams, promoting attendance, and optimizing event ROI.

Qualifications

• Bachelor's Degree required.
• 3+ years in events marketing, preferably B2B or professional services.
• Proven track record with organic and paid event strategies.

Responsibilities

• Manages presence at events, trade shows, webinars, and activations.
• Develops multi-channel event promotion across email and digital.
• Leads internal employee engagement for events and attendance.
• Supports executives with speaking opportunities and branded presentations.
• Oversees event-related pages, content, and registration workflows.

Skills

Event marketing

Multi-channel

Lead generation

Social media

Analytics

Education

Bachelor's Degree

Tools

WordPress

HubSpot

Sprout Social

DSMN8

Job description

Highspring is seeking a Channel Marketing Manager - Events to lead end-to-end planning and execution of event marketing initiatives across Highspring brands. You will drive brand visibility, lead generation, and customer engagement through events, conferences, trade shows, and experiential activations.

Responsibilities include coordinating cross-functional teams, promoting attendance, and optimizing event ROI.