Growth-Focused Tours & Events Marketing Lead

Active Interest Media; Des Moines (IA); On-site; USD 70,000 - 110,000; Full time

Job summary

Active Interest Media in Des Moines, IA seeks a Manager of Tours & Events Marketing to drive consumer demand and ticket sales across 15 annual events. You will plan and execute marketing campaigns with a strong focus on email marketing, audience outreach, and promotions to hit registration and revenue goals.

You'll own campaigns across multiple events, identify opportunities to increase conversions, manage paid media across search, social, display and retargeting, and continually optimize based

Responsibilities

• Own ticket and tour sales goals across about 15 annual events and tours.
• Develop and execute email marketing campaigns across the event lifecycle.
• Lead outreach to communities, partners, influencers to drive registrations.
• Manage and optimize paid media campaigns across search, social, display, and retargeting.
• Monitor performance and adjust targeting, messaging, and offers to improve results.

Skills

Email marketing

Audience outreach

Paid media

Campaign optimization

Data-driven decisions

Tools

Google Ads

Facebook Ads

Google Analytics

Mailchimp

Job description

Active Interest Media in Des Moines, IA seeks a Manager of Tours & Events Marketing to drive consumer demand and ticket sales across 15 annual events. You will plan and execute marketing campaigns with a strong focus on email marketing, audience outreach, and promotions to hit registration and revenue goals.

You'll own campaigns across multiple events, identify opportunities to increase conversions, manage paid media across search, social, display and retargeting, and continually optimize based