Audience Growth Director | Digital Subscriptions

Hearst; Dallas (TX); On-site; USD 150,000 - 210,000; Full time

Job summary

The Dallas Morning News is seeking a Director of Audience to lead strategy and growth of our audience team as the newsroom deepens engagement with the community. This role reports to senior newsroom leadership and partners with Hearst Newspapers to drive subscriptions and analytics across platforms.

The ideal candidate will be a collaborative leader with a track record of growing audiences, managing deadlines, and coaching journalists to translate data into compelling, shareable stories that

Qualifications

• Bachelor’s degree in journalism or a related field.
• 5+ years of audience engagement experience.
• Turn audience data into actionable strategies for driving subscriptions.
• Deep understanding of SEO, audience analytics and social media.
• Innovate and iterate quickly as we seek to develop new strategies for engaging audiences.
• Strong news judgment and a commitment to accuracy.
• Track record of adapting quickly and moving at the speed of news.
• Strong communication and collaboration skills.

Responsibilities

• Develop and implement core strategies and goals for audience engagement.
• Democratize audience analytics across the newsroom using training, coaching and mentoring.
• Lead analysis of the performance of our journalism, understand our audience and improve engagement.
• Help set and manage audience goals for newsroom teams.
• Take a hands-on approach to breaking news across digital platforms.
• Build strong relationships with staffers and foster their growth and development.
• Display exceptional news judgment with the ability to recognize the digital potential of stories that will resonate with our audience.
• Work with editors to shape coverage that deepens engagement with our digital audience.
• Provide day‑to‑day leadership and supervision to assigned staff, ensuring goals are met.
• Handle all aspects of employee management, including recruitment, interviewing, selection, onboarding and retention.
• Conduct regular performance evaluations; provide constructive feedback and coaching.
• Oversee scheduling, workload distribution, and delegation of responsibilities to ensure balanced team performance.

Skills

Audience engagement

SEO

Analytics

Team leadership

Strategy development

Communication

Collaboration

Education

Bachelor’s degree in journalism or related field

Job description

The Dallas Morning News is seeking a Director of Audience to lead strategy and growth of our audience team as the newsroom deepens engagement with the community. This role reports to senior newsroom leadership and partners with Hearst Newspapers to drive subscriptions and analytics across platforms.

The ideal candidate will be a collaborative leader with a track record of growing audiences, managing deadlines, and coaching journalists to translate data into compelling, shareable stories that