Growth Leader, Audience & Digital Content Strategy

Newsday Media Group; Melville (NY); On-site; USD 150,000 - 155,000; Full time

Job summary

Newsday Media Group in Melville, NY is seeking a Director of Audience Growth & Dig Content Strategy to lead data-driven audience growth, expand reach and drive digital culture and growth across platforms. The role collaborates across editorial, video, social and newsletters teams to tailor content strategies to audience behavior and platform needs.

You will apply analytics to guide decision-making, develop engagement plans and optimize content for discoverability, while advocating for new

Qualifications

• Proven experience in digital publishing, editing, content strategy, audience development and engagement
• Strong editorial judgment and attention to detail
• Strong leadership with ability to lead and coach teams through change and an evolving newsroom
• Have concept-to-ROI thinking
• Excellent communication and collaborative skills across departments, with a focus on translating ideas into actionable strategies
• Strong analytical skills with experience in tools like Parsley, Google Analytics, Marfeel or similar to inform strategy and decision-making
• SEO, social media and newsletter strategy

Responsibilities

• Digital strategy: Manage daily digital operations and execution of journalism across platforms; develop cross-platform audience growth strategies.
• Collaboration: Partner with editors, reporters and producers to plan and edit audience-focused projects; ensure timely execution and brand consistency.
• Innovation and vision: Propose new editorial initiatives, experiment with new products, and assess ROI.

Skills

Digital publishing

Content strategy

Audience development

Engagement

Leadership

Tools

Parsley

Google Analytics

Marfeel

Job description

Newsday Media Group in Melville, NY is seeking a Director of Audience Growth & Dig Content Strategy to lead data-driven audience growth, expand reach and drive digital culture and growth across platforms. The role collaborates across editorial, video, social and newsletters teams to tailor content strategies to audience behavior and platform needs.

You will apply analytics to guide decision-making, develop engagement plans and optimize content for discoverability, while advocating for new