Head of Audience Growth & Engagement Strategy

Houston Chronicle

Houston (TX)

On-site

USD 180,000 - 240,000

Full time

4 days ago

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Job summary

Houston Chronicle is seeking a Senior Director of Audience Growth and Engagement to lead our digital strategy, overseeing video, engagement, local trends and social platforms across Houston. This role is a hands-on, data-informed digital leadership position focused on transforming viewers into loyal fans of our journalism and strengthening relationships with diverse Houston audiences.

You will shape newsroom strategy, operationalize growth initiatives and drive measurable results while embracing

Qualifications

Significant experience leading audience growth, engagement, digital strategy or a related function in a news or media organization.
Strong understanding of how audiences discover, consume and engage with journalism across platforms.
Experience developing new growth strategies in a rapidly changing digital environment
Proven track record of developing viewership around franchise shows and YouTube strategy

Responsibilities

Lead audience growth and engagement strategy across platforms, formats and content teams.
Develop new strategies for audience discovery and loyalty as search declines and traditional content distribution models evolve.
Articulate a clear point of view on digital growth and translate it into actionable plans, priorities and operating practices.
Coach teams and ideas with metrics at the forefront of decision-making; establish goals and evaluate performance.