Head of Audience Growth & Engagement

The Dallas Morning News; Dallas (TX); On-site; USD 120,000 - 180,000; Full time

Job summary

The Dallas Morning News is seeking a transformative Director of Audience to lead strategy and growth for our audience team as we deepen community engagement. You will drive innovation in attracting readers, drive digital subscriptions, and democratize audience analytics across the newsroom through training and mentorship, reporting to Hearst Newspapers’ editorial leadership.

Strong collaboration and change management are essential.

Qualifications

• Bachelor’s degree in journalism or related field.
• 5+ years of audience engagement experience.
• Ability to turn audience data into actionable strategies for subscriptions.
• Deep understanding of SEO, audience analytics and social media.

Responsibilities

• Develop and implement core strategies and goals for audience engagement.
• Democratize audience analytics across the newsroom through training and mentoring.
• Lead analysis of journalism performance and audience engagement.
• Set and manage audience goals for newsroom teams.
• Provide day-to-day leadership and supervision to staff.

Skills

Audience analytics

SEO knowledge

Social media

Leadership

Training & mentoring

Collaboration

Education

Bachelor's degree in journalism or related field

Tools

Analytics tools

SEO tools

Job description

The Dallas Morning News is seeking a transformative Director of Audience to lead strategy and growth for our audience team as we deepen community engagement. You will drive innovation in attracting readers, drive digital subscriptions, and democratize audience analytics across the newsroom through training and mentorship, reporting to Hearst Newspapers’ editorial leadership.

Strong collaboration and change management are essential.