Paid Media & Acquisition Lead

Bally's Interactive; Stateline (ID); On-site; USD 90,000 - 110,000; Full time

Job summary

Bally's Interactive is seeking a results-driven paid media professional to plan, execute, and optimize programmatic, mobile/UA, and CTV/OTT campaigns that drive new customer acquisition. You will own audience strategy, budgets, and cross-channel execution to maximize ROI.

Collaborating with Creative, Brand, CRM, and Analytics, you will build dashboards and models and apply AI-based bidding and optimization to improve performance across digital and offline channels.

Job description

Bally's Interactive is seeking a results-driven paid media professional to plan, execute, and optimize programmatic, mobile/UA, and CTV/OTT campaigns that drive new customer acquisition. You will own audience strategy, budgets, and cross-channel execution to maximize ROI.

Collaborating with Creative, Brand, CRM, and Analytics, you will build dashboards and models and apply AI-based bidding and optimization to improve performance across digital and offline channels.