Audience-First Content Strategy Director

trustage; Denver (CO); On-site; USD 140,000 - 230,000; Full time

Job summary

Filene seeks a Director of Audience & Content Strategy to unify brand, audience growth and multi-channel experiences across marketing, membership, research, innovation, advisory services and product. This role blends strategic leadership with hands-on execution.

You will own channel strategy across social, web, email, newsletters, blogs, podcasts, webinars, and events, guiding editorial direction, writing and editing content, and collaborating with internal teams to deliver measurable business

Responsibilities

• Define Filene's audience segmentation, role-based audience taxonomy, and messaging frameworks to support growth.
• Translate member insights and cross-channel data into actionable audience strategies, content pathways, and engagement opportunities.
• Partner across Membership, Research, Innovation, Advisory Services, Product, and Marketing to identify evolving audience needs and opportunities.
• Establish audience-level performance measures and use a test-and-learn approach to improve messaging and engagement.
• Own Filene's enterprise content and editorial strategy, roadmap, and calendar, aligning priorities with audience needs and organizational objectives.
• Serve as Filene's editor-in-chief, translating research and complex ideas into compelling content with brand consistency.
• Champion a create-once, repurpose-everywhere approach across audiences, channels, and formats.
• Balance strategy with hands-on execution, directly writing and editing priority content and guiding work by partners.
• Establish editorial standards, governance, and workflows for high-quality content development.
• Own Filene's integrated channel strategy across social, web, email, newsletters, blogs, podcasts, webinars, video, events, and emerging platforms.
• Manage Filene's social media channels, including planning, content creation, publishing, engagement, amplification, and performance optimization.
• Develop channel-specific messaging and content approaches to maximize reach and impact.
• Lead digital discovery strategy across SEO, GEO, LLM/AI ecosystems, ensuring content is structured for discoverability and authority.
• Leverage AI, analytics and emerging technologies to improve content development.

Job description

Filene seeks a Director of Audience & Content Strategy to unify brand, audience growth and multi-channel experiences across marketing, membership, research, innovation, advisory services and product. This role blends strategic leadership with hands-on execution.

You will own channel strategy across social, web, email, newsletters, blogs, podcasts, webinars, and events, guiding editorial direction, writing and editing content, and collaborating with internal teams to deliver measurable business