Director, Audience & Content Strategy

Jobtailor; Colorado; On-site; USD 120,000 - 180,000; Full time

Job summary

Filene’s is seeking an experienced head of audience, content strategy, and editorial leadership in Colorado to drive multi-channel marketing and measurable outcomes. The role partners with Membership, Research, Innovation, Advisory Services, Product, and Marketing teams to align content with business goals.

You’ll shape messaging, governance, and editorial standards while steering social media, web, email, and live content programs to engage diverse audiences and elevate the brand.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business or related field required.
• 7-10 years of progressive experience in product marketing, content marketing, content strategy, audience development, editorial leadership, brand strategy, or related disciplines.
• Experience developing and executing audience, content, messaging, and channel strategies tied to measurable business outcomes.
• Ability to define strategy and messaging, create content, manage channels, analyze results, and optimize execution.
• Deep understanding of multi-channel marketing across social media, web, email, thought leadership, events, and other channels.

Responsibilities

• Define audience segmentation, role-based audience taxonomy, and messaging frameworks.
• Own enterprise content and editorial strategy, roadmap, and calendar.
• Lead and evolve Filene’s brand strategy and expression.
• Own integrated channel strategy across social media, web, email, newsletters, blogs, podcasts, webinars, video, events, and emerging platforms.
• Manage content and channel budget and measure performance with dashboards and executive insights.

Skills

Audience Segmentation

Content Strategy

Social Media Management

SEO and Analytics

Editorial Leadership

Data Analysis

Project Management

Brand Strategy

Lifecycle Messaging

Audience Development

Education

Bachelor’s degree in Marketing, Communications, Business or related field

Tools

Content Management Systems

Analytics Platforms

Social Media Platforms

AI-Enabled Tools

GA4

Job description

• Define Filene’s audience segmentation, role-based audience taxonomy, and messaging frameworks
• Translate member insights, feedback, and cross-channel data into audience strategies, content pathways, and engagement opportunities
• Partner with Membership, Research, Innovation, Advisory Services, Product, and Marketing teams
• Establish audience-level performance measures and use test-and-learn methods
• Own enterprise content and editorial strategy, roadmap, and calendar
• Serve as editor-in-chief and translate research and complex ideas into accessible content
• Write, edit, develop, and repurpose priority content
• Establish editorial standards, governance, and workflows
• Own integrated channel strategy across social media, web, email, newsletters, blogs, podcasts, webinars, video, events, and emerging platforms
• Manage Filene’s social media channels, including planning, creation, publishing, engagement, amplification, and optimization
• Lead digital discovery strategy across SEO, GEO, LLM/AI ecosystems, and emerging platforms
• Use AI, analytics, and emerging technologies to improve content development and channel performance
• Lead and evolve Filene’s brand strategy and expression
• Lead thought leadership strategy and elevate Filene, executives, researchers, and insights
• Write and edit executive thought leadership, presentations, articles, speeches, opinion pieces, and social content
• Build opportunities with industry partners, influencers, and stakeholders
• Establish content and channel measurement frameworks, KPIs, and success metrics
• Analyze performance, develop dashboards and executive insights, and optimize strategies
• Serve as senior functional leader and trusted advisor for audience, content, brand, social media, and thought leadership strategy
• Manage content and channel budget
• Support Filene’s strategic objectives, culture, staff, members, and stakeholders
• Manage multiple projects and shifting priorities

Requirements

• Bachelor’s degree in Marketing, Communications, Business or related field required
• 7-10 years of progressive experience in product marketing, content marketing, content strategy, audience development, editorial leadership, brand strategy, or related disciplines
• Experience developing and executing audience, content, messaging, and channel strategies tied to measurable business outcomes
• Ability to define strategy and messaging, create content, manage channels, analyze results, and optimize execution
• Deep understanding of multi-channel marketing across social media, web, email, thought leadership, events, and other channels
• Hands-on experience managing social media strategy and execution strongly preferred
• Exceptional writing, editing, storytelling, and presentation skills
• Ability to translate complex research, products, services, and ideas into compelling narratives for diverse audiences
• Understanding of audience segmentation, lifecycle messaging, editorial planning, brand development, and product/value proposition positioning
• Working knowledge of SEO, GEO, AI-powered discovery, and evolving digital content ecosystems
• Experience with content management systems, analytics platforms such as GA4, social platforms, and AI-enabled tools
• Strong business and analytical acumen
• Experience leading through influence across cross-functional teams and managing agencies, vendors, freelancers, and strategic partners
• Ability to operate in a small, highly collaborative organization and personally execute priority work
• Highly organized and adaptable, with ability to manage multiple priorities
• Intellectual curiosity about credit unions and their members
• Travel expected up to 10%
• Resume required to apply

Core Competencies

Demonstrates expertise in audience segmentation, content strategy, and multi-channel marketing, with a strong focus on measurable business outcomes. Proficient in managing social media strategies, editorial governance, and leveraging analytics to optimize content performance.

Highest-signal resume keywords

• Audience Segmentation
• Content Strategy
• Social Media Management
• SEO and Analytics
• Editorial Leadership

ATS Optimization Keywords

Hard Skills

• Content Development
• Messaging Frameworks
• Performance Measurement
• Channel Strategy
• Editorial Standards
• Thought Leadership
• Data Analysis
• Project Management
• Brand Strategy
• Audience Development

Soft Skills

• Exceptional Writing
• Storytelling
• Presentation Skills
• Collaboration
• Adaptability

Industry Keywords

• Product Marketing
• Content Marketing
• Brand Development
• Lifecycle Messaging
• Credit Unions

Tools & Technologies

• Content Management Systems
• Analytics Platforms
• Social Media Platforms
• AI-Enabled Tools
• GA4