Chief Audience & Content Strategist

Jobtailor; Colorado; On-site; USD 120,000 - 180,000; Full time

Job summary

Filene’s is seeking an experienced head of audience, content strategy, and editorial leadership in Colorado to drive multi-channel marketing and measurable outcomes. The role partners with Membership, Research, Innovation, Advisory Services, Product, and Marketing teams to align content with business goals.

You’ll shape messaging, governance, and editorial standards while steering social media, web, email, and live content programs to engage diverse audiences and elevate the brand.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business or related field required.
• 7-10 years of progressive experience in product marketing, content marketing, content strategy, audience development, editorial leadership, brand strategy, or related disciplines.
• Experience developing and executing audience, content, messaging, and channel strategies tied to measurable business outcomes.
• Ability to define strategy and messaging, create content, manage channels, analyze results, and optimize execution.
• Deep understanding of multi-channel marketing across social media, web, email, thought leadership, events, and other channels.

Responsibilities

• Define audience segmentation, role-based audience taxonomy, and messaging frameworks.
• Own enterprise content and editorial strategy, roadmap, and calendar.
• Lead and evolve Filene’s brand strategy and expression.
• Own integrated channel strategy across social media, web, email, newsletters, blogs, podcasts, webinars, video, events, and emerging platforms.
• Manage content and channel budget and measure performance with dashboards and executive insights.

Skills

Audience Segmentation

Content Strategy

Social Media Management

SEO and Analytics

Editorial Leadership

Data Analysis

Project Management

Brand Strategy

Lifecycle Messaging

Audience Development

Education

Bachelor’s degree in Marketing, Communications, Business or related field

Tools

Content Management Systems

Analytics Platforms

Social Media Platforms

AI-Enabled Tools

GA4

Job description

Filene’s is seeking an experienced head of audience, content strategy, and editorial leadership in Colorado to drive multi-channel marketing and measurable outcomes. The role partners with Membership, Research, Innovation, Advisory Services, Product, and Marketing teams to align content with business goals.

You’ll shape messaging, governance, and editorial standards while steering social media, web, email, and live content programs to engage diverse audiences and elevate the brand.