Audience Development Manager

Dow Jones & Company, Inc.; New York (NY); On-site; USD 110,000 - 135,000; Full time

Benefits offered by this job

Healthcare Plans

Paid Time Off

Retirement Plans

Medical Insurance

Dental Insurance

Vision Insurance

Education Benefits

Maternity/Paternity Leave

Family Care Benefits

Commuter Transit Program

Subscription Discounts

Employee Referral Program

Job summary

Dow Jones & Company, Inc. is seeking an Audience Development Manager for our Consumer Subscriptions team in New York. You will grow reach, engagement, and subscription impact across The Wall Street Journal, Barron’s, and MarketWatch.

You will partner with Product, Newsroom, and Acquisition to translate audience initiatives into measurable business outcomes, tracking KPIs and optimizing strategies to drive registrations, newsletters and long-term customer value.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• Minimum of 7 years of audience development, digital marketing, or related experience.
• Proven track record of driving audience growth and engagement.
• Strong understanding of digital marketing, content distribution, and segmentation.
• Experience working with cross-functional teams to execute strategies.

Responsibilities

• Drive audience growth and subscription growth across platforms and properties.
• Translate reach into registrations, signups, and conversions.
• Collaborate with Product, Newsroom, and Acquisition teams on initiatives.
• Define KPIs, track performance, and provide insights to stakeholders.
• Maintain roadmaps and coordinate workstreams across brands.

Skills

Audience development

Digital marketing

Cross-functional collaboration

Analytics

Project management

Communication

Education

Bachelor's degree in Marketing/Business/Communications

Advanced degree preferred

Job description

About the Role

Dow Jones is seeking an Audience Development Manager to join our Consumer Subscriptions team. In this role, you will be responsible for growing the reach, engagement and subscription impact of Dow Jones media properties, including The Wall Street Journal, Barron's and MarketWatch. The ideal candidate will be able to identify audience demand, translate that demand into scalable growth opportunities, and work cross‑functionally with Product and Newsroom teams to turn audience initiatives into measurable business outcomes. Success will be measured by the ability to grow qualified audiences, deepen engagement, and connect audience development work to registrations, subscriptions and long‑term customer value.

You Will

• Platform Audience Growth: Drive audience development and subscription growth across a diverse platform ecosystem, including video, audio, social, LLM surfaces, app stores, and search. Identify how each platform can expand qualified reach, build habitual engagement, and create scalable pathways to registration and subscription, while overseeing key growth partnerships including SEO consulting support.
• Subscription Funnel Development: Translate audience reach into subscription outcomes by connecting audience initiatives to registration, newsletter signup, engagement, and conversion.
• Cross‑Functional Execution: Partner closely with Product, Newsroom, and Acquisition teams to scope, prioritize and execute audience growth initiatives across brands and platforms.
• Performance Tracking and Reporting: Define and track KPIs to measure the success of audience development initiatives. Provide regular reporting and insights to stakeholders, highlighting progress, surfacing risks and recommending optimizations.
• Roadmap and Stakeholder Management: Help maintain shared roadmaps, coordinate workstreams and ensure audience goals are translated into actionable plans across multiple teams and brands.

You Have

• Bachelor's degree in Marketing, Business, Communications, or a related field or equivalent experience preferred. Advanced degree preferred.
• Minimum of 7 years of experience in audience development, digital marketing, or a related role within the media or publishing industry.
• Proven track record of driving audience growth and engagement through strategic initiatives and partnerships.
• Strong understanding of digital marketing principles, content distribution strategies, and audience segmentation.
• Excellent analytical skills with the ability to interpret data and derive actionable insights.
• Experience working with cross‑functional teams, including Product and Newsroom, to execute audience development strategies.
• Strong project management skills with the ability to manage multiple initiatives and stakeholders concurrently.
• Excellent communication and interpersonal skills, with the ability to build relationships and influence key stakeholders.
• Knowledge of the media landscape, including emerging trends and platforms, is highly desirable.
• Passion for journalism, news, and staying informed about current events.

Our Benefits

• Comprehensive Healthcare Plans
• Paid Time Off
• Retirement Plans
• Comprehensive Medical, Dental and Vision Insurance Plans
• Education Benefits
• Paid Maternity and Paternity Leave
• Family Care Benefits
• Commuter Transit Program
• Subscription Discounts
• Employee Referral Program

Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic under applicable law. EEO/Disabled/Vets

Reasonable Accommodation

We are committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application or participating in an interview due to a disability, email us at [e-mail]. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.

Base Pay Range: $110,000.00 - $135,000.00

We’re committed to offering competitive and flexible compensation to attract top talent. This pay range reflects our good faith estimate for the role and may vary based on a candidate’s experience, skills, location, and other relevant factors.

For bonus‑eligible roles, targets are determined based on multiple considerations, including market benchmarks and individual contributions.

For benefits‑eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.