Associate Manager, Paid Media, WSJ+

dowjones; New York (NY); Hybrid; USD 80,000 - 100,000; Full time

Benefits offered by this job

Comprehensive Healthcare Plans

Paid Time Off

Retirement Plans

Comprehensive Insurance Plans

Lifestyle Programs & WellnessResources

Education Benefits

Family Care Benefits & Caregiving  |  

Commuter Transit Program

Subscription Discounts

Employee Referral Program

Financial Health Programs

Cybersecurity Protection

Job summary

Dow Jones is seeking an Associate Manager, Paid Media - WSJ+ to drive growth across paid media campaigns for acquisition. You will plan, develop, and execute growth strategies in collaboration with Acquisition, Engagement & Retention, Brand, Audience, and Data Science teams.

The role reports to the Director of Paid Media and requires 5–7 years of experience with direct response paid media campaigns, with hands-on platform management and a data-driven approach.

Qualifications

• 5 years of paid media experience.
• Ability to identify meaningful, actionable insights from paid media campaigns.
• Experience developing and reporting on metrics for business goals and campaign management.
• Hands-on experience with GA4, DV360, CM360, SA360 and related tools.
• Proactive mindset and ability to build relationships across the organization.
• Strong analytical skills to translate data into actionable strategies.
• Bachelor's degree in marketing or business administration or equivalent experience.

Responsibilities

• Create a strategic framework across paid media platforms (Meta, Google, DV360, LinkedIn, X, Amazon).
• Optimize media strategies to improve performance and hit KPI goals.
• Manage a $10M+ annual media budget to grow audience reach and acquisition.
• Hands-on QA of campaign builds, targeting, and performance monitoring.
• Collaborate with internal teams to ensure campaigns meet goals and adapt in real time.
• Leverage media, creative, and content to deepen relationships and grow subscriptions.
• Actively report and optimize paid media performance and provide updates to Marketing.
• Stay ahead of industry trends and platform updates to keep strategies forefront.

Skills

Paid media

Analytics

Insights from campaigns

Metrics & KPIs

Self-starter

Detail oriented

Cross-functional collaboration

Education

Bachelor's degree in marketing or business administration

Tools

GA4

DV360

CM360

SA360

Job description

Job Description:

About the Team

Our global marketing team champions the voice of the customer and serves as ambassadors of the brand through exemplary direct marketing campaigns. We facilitate seamless collaboration across the company, acting as the bridge that connects various teams. In partnership with our product and sales teams, we drive business growth and add strategic value, uniting the business through a diverse array of initiatives. Our team strives to attract, engage, and retain subscribers through innovative strategies and campaigns. We are committed to exercise a voracious appetite to improve the ways we work and our creative output.

About the Role

Dow Jones is seeking an Associate Manager, Paid Media - WSJ+ in the US and international region who will be responsible for growing and optimizing paid media marketing programs aimed at driving acquisition growth for WSJ+. This role is highly collaborative and will work across the organization with multiple stakeholders to plan, develop, and execute growth strategies. The ideal candidate will have 5-7 years of experience with managing direct response paid media campaigns start to finish. The paid media team is data driven, collaborative, and open to all ideas in order to help achieve growth goals.

You will report to the Director, Paid Media and work cross-functionally with teams across the marketing organization including, but not limited to, Acquisition, Engagement & Retention, Brand, Audience, and Data Science.

You will work on-site in our midtown Manhattan office 3 days each week.

You will:

• Create an effective strategic framework across paid media platforms including Meta, Google Search, DV360, LinkedIn, X, and Amazon.
• Optimize media strategies to improve performance and ensure the KPI goals are met.
• Manage a $10M+ annual media budget to increase audience reach, maximize acquisition volume and deliver on CPO goals.
• Be hands on in-platform - QA’ing campaign builds, optimizing targeting strategy, and monitoring performance.
• Manage and monitor ongoing campaigns, working with internal teams to ensure that campaign goals are met — and remaining agile to respond to real-time performance.
• Find ways to use media, creative and content to deepen our relationship with our audiences, to drive subscriptions, grow our digital channel footprint, and leverage all organic marketing efforts to reach users in meaningful and engaging ways.
• Actively report, track and optimize performance of paid media campaigns. Make recommendations and provide updates to the Marketing Team.
• Stay ahead of industry trends, platform updates, and emerging technologies to keep our media strategies at the forefront.

You have:

• 5 years experience in paid media.
• Prove experience identifying meaningful, actionable insights within past successful paid media campaigns.
• Hands-on experience with developing and reporting on metrics and KPIs for business goals, process improvement projects, and campaign management.
• In-depth experience with G-suite tech stack (GA4, DV360, CM360, SA360).
• Self-starter with a proactive mindset, capable of seeking out and building the necessary relationships throughout the organization to achieve success.
• Exceptional analytical skills with a proven ability to interpret complex data and translate insights into actionable strategies.
• Detail-oriented, highly organized, and comfortable managing multiple priorities in a fast-paced environment.
• A bachelor's degree in marketing or business administration is preferred, or equivalent experience.

Our Benefits:

• Comprehensive Healthcare Plans
• Paid Time Off
• Retirement Plans
• Comprehensive Insurance Plans
• Lifestyle Programs & Wellness Resources
• Education Benefits
• Family Care Benefits & Caregiving Support
• Commuter Transit Program
• Subscription Discounts
• Employee Referral Program
• Financial Health Programs
• Cybersecurity Protection

Learn more about all our US benefits

Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic under applicable law. EEO/Disabled/Vets

Reasonable Accommodation

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Business Area:

Dow Jones - Marketing

Job Category:

Marketing & Product Management

Union Status:

Union roleBase Pay Range: $80,000.00 - $100,000.00

We’re committed to offering competitive and flexible compensation to attract top talent. This pay range reflects our good faith estimate for the role and may vary based on a candidate’s experience, skills, location, and other relevant factors.

For bonus-eligible roles, targets are determined based on multiple considerations, including market benchmarks and individual contributions.

For benefits-eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.