Senior Manager, Audience Marketing

dowjones; New York (NY); On-site; USD 125,000 - 155,000; Full time

Benefits offered by this job

Healthcare Plans

Paid Time Off

Retirement Plans

Medical, Dental and Vision Insurance

Education Benefits

Paid Maternity/Paternity Leave

Family Care Benefits

Commuter Transit Program

Subscription Discounts

Employee Referral Program

Job summary

Dow Jones is seeking a Senior Manager of Audience Marketing to join the Consumer Subscriptions team. You will drive audience growth and consideration across Dow Jones media properties, including The Wall Street Journal, Barron's and MarketWatch, supervising one direct report and partnering with newsroom and marketing.

The role emphasizes data-driven lead generation, paid and organic strategies, and a roadmap for testing newsletters and subscription pathways, with cross-functional collaboration

Qualifications

• 8-10 years of experience in lead generation, subscription marketing, audience development or performance marketing.
• Empathetic people management skills with solid experience growing direct reports.
• Comfortability working with data and deriving insights to optimize campaigns.
• Strong organizational skills and ability to manage multiple workstreams.
• Comfortability working cross-functionally and communicating across disciplines.
• A team player mentality and entrepreneurial mindset with drive to win.
• Strategic thinking with proven ability to ideate and execute marketing strategies.
• Experience in newsrooms is a plus!

Responsibilities

• Work closely with paid media partners and other stakeholders to build Dow Jones's audience marketing strategy and drive consideration.
• Own all lead generation marketing including free registrations and newsletter sign ups; build and test pre- and post-lead capture journeys.
• Collaborate with the wider Audience Development team to align organic growth and paid marketing strategies.
• Develop and own the roadmap for testing effectiveness of lead generation tactics, content themes, messaging frameworks, and content-to-subscription pathways.
• Own the monetization of newsletters within consumer subscriptions, driving paid marketing campaigns and collaborating with newsroom and marketing stakeholders.
• Work with data teams to create and distribute reporting to track consideration impact in the user purchase funnel.
• Be an empathetic people manager with experience growing direct reports.

Skills

Lead generation

Subscription marketing

Audience development

Performance marketing

People management

Data-driven

Cross-functional collaboration

Strategic thinking

Job description

Job Description:

About the Team:

Our global marketing team champions the voice of the customer and serves as ambassadors of the brand through exemplary direct marketing campaigns. We facilitate seamless collaboration across the company, acting as the bridge that connects various teams. In partnership with our product and sales teams, we drive business growth and add strategic value, uniting the business through a diverse array of initiatives. Our team strives to attract, engage, and retain subscribers through innovative strategies and campaigns. We are committed to exercise a voracious appetite to improve the ways we work and our creative output.

About the Role:

Dow Jones is seeking a Senior Manager of Audience Marketing to join our Consumer Subscriptions team. In this role, you will be responsible for driving audience growth and consideration across Dow Jones media properties, including The Wall Street Journal, Barron's and MarketWatch. You will work closely with stakeholders across the newsroom and marketing as well as managing one direct report. The right candidate will be a team player, have excellent stakeholder management skills, is a great people manager and has a deep appreciation for business journalism coupled with a performance marketing mindset.

You Will:

• Work closely with paid media partners as well as other stakeholders across the business to build Dow Jones's audience marketing strategy and drive consideration. Build a strategy that results in long term downstream efficiencies but also optimizes for immediate provable impact.

• Own all lead generation marketing including free registrations and newsletter sign ups. Build and test pre- and post-lead capture marketing journeys.

• Work closely with the wider Audience Development team to ensure alignment of organic growth and paid marketing strategies.

• Develop and own the roadmap for testing the effectiveness of various lead generation tactics, content themes, messaging frameworks, and content-to-subscription pathways.

• Own the monetization of newsletters within the consumer subscriptions divisions, driving paid marketing campaigns and working with key stakeholders across the newsroom and marketing to support newsletter growth initiatives

• Work with data teams to own creation and distribution of reporting to track consideration impact within the wider user purchase funnel.

• Be an empathetic people manager with solid experience growing their direct reports.

You Have:

• 8-10 years of experience in lead generation, subscription marketing, audience development or performance marketing

• Empathetic people management skills with solid experience growing direct reports

• Comfortability working with data and deriving insights to optimize your campaigns

• Strong organizational skills and ability to manage multiple workstreams.

• Comfortability working cross-functionally and communicating across disciplines.

• A team player mentality and entrepreneurial mindset with drive to win

• Strategic thinking skills with proven ability to ideate and bring to life marketing strategies

• Experience in newsrooms is a plus!

Our Benefits

• Comprehensive Healthcare Plans

• Paid Time Off

• Retirement Plans

• Comprehensive Medical, Dental and Vision Insurance Plans

• Education Benefits

• Paid Maternity and Paternity Leave

• Family Care Benefits

• Commuter Transit Program

• Subscription Discounts

• Employee Referral Program

Learn more about all our US benefits

Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic under applicable law. EEO/Disabled/Vets

Reasonable Accommodation

We are committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application or participating in an interview due to a disability, email us at [e-mail]. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.

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Business Area:

Dow Jones - Marketing

Job Category:

Marketing & Product Management

Union Status:

Non-Union roleBase Pay Range: $125,000.00 - $155,000.00

We’re committed to offering competitive and flexible compensation to attract top talent. This pay range reflects our good faith estimate for the role and may vary based on a candidate’s experience, skills, location, and other relevant factors.

For bonus-eligible roles, targets are determined based on multiple considerations, including market benchmarks and individual contributions.

For benefits-eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.