Audience & Customer Data Analyst

Stellantis NV; Auburn (AL); On-site; USD 70,000 - 110,000; Full time

Job summary

Stellantis NV is seeking an Audience Data Analyst to transform customer and audience-level data into actionable insights that inform marketing strategy, targeting, and performance optimization.

This role requires fluency with customer data and a deep understanding of the customer journey, along with communicating findings to stakeholders across teams to drive data-driven decision making.

Qualifications

• Bachelor’s degree required.
• 5+ years of experience in digital paid media with exposure to audience strategy, data-driven planning, and activation.
• Strong understanding of programmatic media, identity solutions, and audience management workflows.
• Deep analytical and problem-solving skills, with the ability to interpret complex datasets and derive meaningful insights.
• Experience working with customer data, audience segmentation, or customer journey analytics.
• Proven ability to collaborate with cross-functional teams, external partners, and stakeholders at multiple levels.
• Strong verbal and written communication skills with the ability to translate technical findings into business relevant insights.

Responsibilities

• Lead audience strategy and targeting across media, CRM, and site.
• Drive audience insights and profile analysis to inform targeting strategies and personalization efforts.
• Own new audience processes, documentation, and communication for audience builds, activation and measurement requirements.
• Manage internal audience roadmap with goals, KPIs, and timing to scale best practices.
• Analyze customer and audience-level data to identify behavioral patterns, funnel progression trends, and conversion outcomes.
• Evaluate segmentation logic and audience strategies, identifying improvement opportunities based on performance.
• Collaborate with stakeholders to align on campaign needs, taxonomy, timelines, and channel-specific delivery requirements.

Skills

Audience strategy

Data analysis

Cross-functional collaboration

Communication skills

Problem solving

Digital paid media

Education

Bachelor's degree

Tools

CDPs

Audience modeling

Marketing measurement platforms

Job description

TheAudience &CustomerData Analystis responsible fortransforming customer andaudience-leveldata into actionable insights that inform marketing strategy, audience targeting, and performance optimization. This role blends customer dataexpertise,analytical rigor,andcross functionalcollaboration to supportdata-drivendecisionmakingfor marketing and business stakeholders.

Success in this role requires strong customer data fluency along with a deep understanding of the customer journey andeffectively analyzing andcommunicatingaudience-level performance across touchpoints.

Key Responsibilities

AudienceStrategy

• Lead audience strategy and targeting approach for their assigned brand across media, CRM, and site
• Drive audience insights and profile analysis to inform targetingstrategyand support personalization efforts
• Own new audience processes, documentation, and communication to shape audience builds, activation and measurement requirements
• Manage internal audience roadmap with goals, KPIs, and timing to scale best practices

DataAnalysis

• Analyze customer and audience-level data toidentifybehavioral patterns, funnel progression trends, and conversion outcomes
• Evaluate segmentation logic and audience strategies,identifyingimprovement opportunities based on performance
• Conduct root-cause and cause-and-effect analysis to understand drivers of business and marketing performance

Cross-Functional Collaboration

• Collaborate closely withinternaland externalstakeholderstoalign oncampaign needs, taxonomy, audience development timelines, and channel-specific delivery requirements
• Support stakeholders in understanding data logic, analytical outcomes, and audience-level implications
• Respond toad hocanalytical requests from leadership infast pacedenvironments

Basic Qualifications

• Bachelor’s degree
• 5+years of experience in digital paid media, with exposure to audience strategy, data-driven planning, and activation
• Strongunderstanding of programmatic media, platform targeting capabilities, identity solutions, and audience management workflows
• Deepanalytical andproblem-solvingskills, with the ability to interpret complex datasets and derive meaningful insights
• Experience working with customer data, audience segmentation, or customer journey analytics
• Proven ability to collaborate withcross functionalteams, external partners, and stakeholders at multiple levels
• Strong verbal and written communication skills with the ability to translate technical findings into business relevant insights

Preferred Qualifications

• Experience with Customer Data Platforms (CDPs) and audience modeling
• Familiarity with marketing measurement, CRM programs, ormulti‑tiermarketing environments
• Demonstrated experience leading audience-led testing, measurement frameworks, and performance reporting initiatives
• Automotive industry experience