Lead, Demand Gen Analytics & Audience Strategy

Inspire; Atlanta (GA); On-site; USD 120,000 - 190,000; Full time

Job summary

Inspire Brands seeks a senior analytics leader to own audience strategy and measurement across its portfolio. You will manage two analysts, design audience definitions with SQL across data sources, and translate results into actionable guidance that improves media effectiveness and incremental sales.

The role partners with Media, Audience Planning, and Marketing Science to ensure measurable impact, align with business outcomes, and scale analytical frameworks across brands and channels.

Qualifications

• 4‑year degree minimum.
• 2+ years managing analysts.
• 7+ years experience with media measurement tools.
• 1+ year ETL experience creating automated data flows.
• 2+ years dashboard/reporting tools.
• 4+ years SQL or similar language.

Responsibilities

• Lead and develop a team of analysts for audience creation, activation, and measurement.
• Design and build audience definitions using SQL across first/third‑party data.
• Own post-campaign analysis of audiences, incl. incremental sales and ROAS.
• Link audience exposure to brand KPIs and outcomes.
• Develop repeatable analytical frameworks for cross‑brand evaluation.
• Monitor competitive media and audience strategies for trends and risks.
• Collaborate with cross‑functional teams to ensure scalable measurement.
• Ensure data quality and consistency in definitions and reporting.

Skills

SQL proficiency

CDP knowledge

Media measurement

Storytelling

Mentoring analysts

Cross-functional collaboration

Curiosity about media

Education

Bachelor's degree

Tools

Tableau

ETL tools

Google Data Studio

MicroStrategy

Job description

Inspire Brands seeks a senior analytics leader to own audience strategy and measurement across its portfolio. You will manage two analysts, design audience definitions with SQL across data sources, and translate results into actionable guidance that improves media effectiveness and incremental sales.

The role partners with Media, Audience Planning, and Marketing Science to ensure measurable impact, align with business outcomes, and scale analytical frameworks across brands and channels.