Content Marketing Manager

Shoptalk; Somerville (MA); On-site; USD 85,000 - 120,000; Full time

Benefits offered by this job

Robust equity program

Comprehensive healthcare coverage

401K matching

Generous paid Parental Leave

Flexible Out of Office Plan

Regular professional development opportunities

Unlimited 3D prints

Job summary

Shoptalk is seeking a Content Marketing Manager to lead its content strategy. This role will focus on producing high-quality technical content that resonates with engineers and designers.

The position requires collaboration across teams to grow brand awareness and lead generation. Candidates should have over 2 years of relevant experience and a strong educational background in marketing or related fields.

Qualifications

• 2+ years of writing and editing experience, preferably for web or other digital media.
• 2+ years of experience in online content or communications strategy.
• Proficient in converting complex technical topics into compelling content.

Responsibilities

• Drive content strategy and produce technical assets.
• Collaborate to develop written communications and creative media.
• Manage content creation and distribution across digital channels.

Skills

Writing and editing

Content strategy

Project management

Education

University/college education in related field

Tools

Google Analytics

Salesforce

SEO tools (Ahrefs)

CMS editing

Job description

Content Marketing Manager

Do you want to change how the world creates?

At Formlabs, we’re building the tools that make it possible for anyone to bring their ideas to life, from cutting‑edge products to life‑saving medical devices. Our 3D printing technology powers innovation at more than 50,000 industry leaders worldwide, including Apple, Google, Tesla, New Balance, and NASA. Together, we’re helping everyone design, prototype, and manufacture faster than ever before.

We’re a team of hands‑on builders, engineers, and innovators reinventing how the world makes physical things. If you’re ready to shape the future of fabrication, come build it with us.

As our Content Marketing Manager, your mission is to drive our content strategy and produce industry‑leading technical assets — from high‑impact case studies to video stories — that appeal to our diverse audience of engineers, designers, and innovators. You will be the primary engine for Formlabs’ technical storytelling. You aren’t just a writer; you are a content "quarterback" who can translate complex hardware innovations into compelling narratives that drive lead generation and brand authority.

If you’re passionate about technology, have a flair for the written word, a knack for the perfect tone, and a drive to tell stories, this is the perfect challenge for you!

The Job:

• Collaborate with internal and external stakeholders to develop written communications and creative media that grow brand awareness, increase traffic to our website, and drive lead generation and sales
• Identify and interview customers and collaborate with them to publish both written and video case studies
• Produce high‑quality guides and white papers derived from in‑depth research and hands‑on experimentation with various applications
• Create content for sales enablement and sell sheets that support new products
• Partner with Engineering, Product, Sales, and Web teams to ensure content is technically accurate and conversion‑focused
• Define and execute content marketing campaigns and strategies across verticals, funnel stages, and markets
• Deeply understand our buyer personas and target industry segments to create a content plan aligned with buyers’ needs and our internal funnels
• Manage content creation and distribution across our digital channels (web, social, email, etc.)
• Maintain consistent style and tone throughout Formlabs content, editing the work of other content creators to bring it to its best

You:

• 2+ years of writing and editing experience, preferably for web or other digital media
• 2+ years of experience in online content or communications strategy, both planning and execution
• University/college education in marketing, business, engineering, journalism, communications, education, linguistics, public relations, or similar
• Prolific writing skills and attention to detail
• Quick to develop an understanding of technical topics, with an ability to translate them into effective content for technical and business audiences
• Proven ability to work independently and cross‑functionally
• Analytical, proactive, and goal‑driven mindset
• Structured and strong project management skills

Bonus Skills:

• Technical background, “engineer turned marketer” or experience with any of the industries we work with in 3D printing
• Experience with a modern online marketing tech stack like AI assistants, Google Analytics, Salesforce, SEO tools (Ahrefs), CRM, spreadsheets, and CMS editing
• Experience with photo and video production
• Working knowledge of SEO tactics
• Familiarity with CAD modeling and 3D printing

Our Perks:

• Robust equity program to build future wealth through RSUs
• Comprehensive healthcare coverage (Medical, Dental, Vision)
• 401K matching and access to financial advisors
• Generous paid Parental Leave (up to 16 weeks)
• Tenure‑based paid Sabbatical Leave (up to 6 weeks)
• Flexible Out of Office Plan – Take time when you need it
• Ample on‑site parking & pre‑tax commuter benefits
• Healthy on‑site lunches, snacks, beverages, & treats
• Regular sponsored professional development opportunities
• Many opt‑in culture events across our diverse community
• And of course… unlimited 3D prints

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Compensation

We are all owners of Formlabs and direct beneficiaries of our success. We believe that equity is a critical component of compensation at Formlabs, and we want our newest team members to understand the potential value of their equity compensation. Full time employees receive equity, in the form of RSUs. Your financial investment will grow with us in accordance to your impact.

The annual base pay range for this role is: $85,000 – $120,000 USD