Product Marketing Manager

Shoptalk; Somerville (MA); On-site; USD 85,000 - 145,000; Full time

Benefits offered by this job

Equity program

Healthcare coverage

401K matching

Parental Leave

Sabbatical Leave

Flexible time off

Commuter benefits

On-site lunches

Professional development

Unlimited 3D prints

Job summary

Formlabs is seeking a Product Marketing Manager to drive market adoption of our SLA printers, accessories, and materials. You will own go‑to‑market strategy, messaging, launches, content, and sales enablement across the company.

You will collaborate with product, design, engineering, and marketing to build positioning and enable the sales team with training material and competitive differentiation.

Qualifications

• 2-5 years of experience in a product marketing or sales engineering role at a B2B hardware or software company.
• Detail‑oriented with a track record of excellence in project management
• Passionate about technology and interested in 3D printing
• Collaborates with sales and marketing to create training materials and value propositions
• Conducted market research to understand trends and competitive landscapes
• Ability to work independently and cross‑functionally

Responsibilities

• Be the quarterback of launches for hardware, software, and materials products
• Drive marketing and positioning changes for existing products
• Build product messaging for verticals, buyer personas and use cases
• Track competitors and adjust marketing strategy accordingly
• Communicate products across mediums with concise messaging
• Create training decks, FAQs, and product guides for sales
• Promote Formlabs products at conferences and events
• Develop deep expertise in Formlabs' technologies and portfolio

Skills

Cross-functional collaboration

Market research

Copywriting

Project management

Technical writing

Education

Bachelor's degree or higher (preferred)

Job description

About Formlabs:

Do you want to change how the world creates?

At Formlabs, we’re building the tools that make it possible for anyone to bring their ideas to life, from cutting-edge products to life-saving medical devices. Our 3D printing technology powers innovation at more than 50,000 industry leaders worldwide, including Apple, Google, Tesla, New Balance, and NASA. Together, we’re helping everyone design, prototype, and manufacture faster than ever before.

We’re a team of hands‑on builders, engineers, and innovators reinventing how the world makes physical things. If you’re ready to shape the future of fabrication, come build it with us.

Your Impact:

We’re looking for aProduct Marketing Manager with a strong communications background to drive market adoption of our 3D printers, and related accessories and materials. You will work on our core SLA technology and products, and manage the overall go‑to‑market strategy across the company, through core messaging and positioning, new product launches, content creation, sales enablement, analytics, and understanding of the market and competition. Product Marketers at Formlabs are expected to be the closest to our products and our customers - sitting between the Product and Marketing teams, with a talent for attention‑grabbing copywriting.

Product Marketing at Formlabs is a pivotal team, where you will work with product management, design, engineering, manufacturing, web, and content to get things done. This is a fast‑paced environment, where we launch new materials to market every few months, with large hardware announcements every couple of years.

If you’re passionate about reinforcing product messaging across everything we do in sales, services and marketing, we want you to join our team as a Product Marketing Manager.

What You'll Do:

• Be the “quarterback” of our launches of our new hardware, software, and materials products
• Nurture existing products by executing changes in marketing and positioning
• Connect market and technology trends with Formlabs’ products to build product positioning and messaging for verticals, buyer personas, and use cases
• Regularly track, and assess competitors, and adjust Formlabs’ product marketing accordingly as industry situation changes
• Communicate our products across all mediums in succinct and compelling ways, and anticipate and circumvent possible confusion or questions
• Develop technical training, messaging decks, internal FAQs, product guides, etc. that allow our sales team to succeed while driving competitive differentiation
• Promote and demo Formlabs products at conferences, trade shows, events and to analysts and potential customers
• Develop deep expertise in our 3D printing technologies, materials, and portfolio

About You:

• 2‑5 years of experience in a product marketing or sales engineering role at a B2B hardware or software company
• Detail‑oriented with a track record of excellence in project management
• Passionate about technology and interested in 3D printing
• Successful in collaborating with sales and marketing teams to create product training material including value propositions and differentiation
• Conducted independent primary and 5‑secondary market research to understand trends and analyze competitive landscapes
• Proven ability to work independently and cross‑functionally to complete projects
• Tactfully manage by influence with leaders across the organization
• High level of initiative and strong business judgment; comfortable solving strategic problems in real time
• Ability to think holistically, and contribute business value outside of your core lane

Bonus Skills:

• Technical writing
• Business degree or Technical degree preferred
• Related industry experience

Our Benefits & Perks:

• Robust equity program to build future wealth through RSUs
• Comprehensive healthcare coverage (Medical, Dental, Vision)
• 401K matching and access to financial advisors
• Generous paid Parental Leave (up to 16 weeks)
• Tenure‑based paid Sabbatical Leave (up to 6 weeks)
• Flexible Out of Office Plan – Take time when you need it
• Ample on‑site parking & pre‑tax commuter benefits
• Healthy on‑site lunches, snacks, beverages, & treats
• Regular sponsored professional development opportunities
• Many opt‑in culture events across our diverse community
• And of course... unlimited 3D prints

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Compensation

Every Formlabs employee receives equity because everyone contributes to building the company. You’ll have the opportunity to share financially in the value we create together, with a shared incentive to build a business that succeeds over the long term. Equity will be a significant portion of your total compensation, and will increase over time in proportion to your impact. The base pay will be determined by your skills, qualifications, experience, location, and expected impact on the organization.

The annual base pay range for this role is:

$85,000—$145,000 USD