Senior Associate, Licensing & Consumer Products

Mattel, Inc.and Subsidiaries; El Segundo (CA); On-site; USD 98,000 - 115,000; Full time

Job summary

Mattel Sales Corp. in El Segundo, California is seeking a Sr Associate, Consumer Products to manage a portfolio of licensees and drive licensing plans across UCANZ.

You will coordinate product development, ensure brand integrity, and support DTR initiatives to grow licensed consumer products. The role requires 4-5 years in consumer products or licensing, strong negotiation and cross-functional collaboration, and the ability to translate market data into opportunities.

Qualifications

• Marketing/Business degree or other relevant tertiary qualification.
• 4-5 years' experience in consumer products, licensing, FMCG, retail or another relevant commercial environment.
• Experience managing relationships with external partners, licensees or key commercial customers.
• Understanding of the end-to-end licensing lifecycle, including partner management, product development and commercial execution.
• Strong commercial acumen with the ability to analyse sales, royalty and market data to identify business opportunities.
• Experience working cross-functionally with Marketing, Sales, Finance, Legal and Product Development teams.
• Strong communication, stakeholder management and negotiation skills.
• Excellent organisational and project management skills with the ability to manage multiple priorities.
• Experience within the consumer products, entertainment or licensing industry is advantageous.
• Understanding of the UCANZ retail environment is desirable.

Responsibilities

• Execute licensing plans across an assigned portfolio of licensees within UCANZ.
• Identify commercial opportunities, emerging consumer trends and whitespace opportunities, providing recommendations to the Senior Manager.
• Support the identification, evaluation and onboarding of new licensing partners.
• Contribute to the end-to-end licensing lifecycle including opportunity identification, business case development, negotiations, product development, launch and ongoing partner management.
• Coordinate product development activities to ensure products meet Mattel brand standards, consumer needs and commercial objectives.
• Support Direct-to-Retail (DTR) initiatives where appropriate.
• Assist with contract administration and licensing documentation.
• Monitor business performance, royalty forecasts and commercial opportunities, providing regular reporting and recommendations.
• Maintain accurate sales forecasts and support quarterly forecasting cycles.
• Manage the day-to-day relationship with an assigned portfolio of licensees, acting as the primary business contact.
• Conduct regular business reviews to understand business performance against forecasts, commercial objectives and royalty expectations.
• Identify opportunities to expand existing partnerships and drive incremental growth.
• Support the onboarding and integration of new licensees.
• Monitor sales performance and provide updated forecasts as part of quarterly business reviews.
• Prepare regular updates on business performance, opportunities and commercial risks.
• Partner with licensees to develop retail programs that support Mattel's brand and retail strategies.
• Work with Sales, Marketing and Franchise teams to identify product opportunities and support commercial execution.
• Coordinate product development and creative approval processes to maintain brand integrity.
• Support retailer engagement alongside Consumer Products leadership where appropriate.
• Partner closely with Brand Marketing, Sales, Franchise, Consumer Insights, Finance, Legal and Product Design teams to deliver integrated licensing plans.

Skills

Strong communication

Negotiation skills

Stakeholder management

Cross-functional collaboration

Education

Marketing/Business degree

Job description

Mattel Sales Corp. in El Segundo, California is seeking a Sr Associate, Consumer Products to manage a portfolio of licensees and drive licensing plans across UCANZ.

You will coordinate product development, ensure brand integrity, and support DTR initiatives to grow licensed consumer products. The role requires 4-5 years in consumer products or licensing, strong negotiation and cross-functional collaboration, and the ability to translate market data into opportunities.