Associate Manager, Customer Marketing - Shape Iconic Brands

Hasbro; Mexico Beach (FL); Hybrid; USD 70,000 - 90,000; Full time

Job summary

Hasbro is seeking an Associate Manager of Customer Marketing to oversee franchise deliverables for two major brands. Based in Mexico City with a hybrid schedule, you’ll partner with production, social, music and digital games teams to translate franchise strategy into consistent assets across touchpoints.

You’ll bring 2–3 years in franchise/brand marketing, a proactive and organized approach, and strong communication and presentation skills to drive global activations and enable effective

Qualifications

• 2–3 years in a busy franchise, brand or marketing team.
• Proactive, organized and results-oriented; high standards.
• Excellent communication and the confidence to pitch ideas and collaborate across functions.
• Strong presentation and IT skills; proficient with MS Office.

Responsibilities

• Own key franchise deliverables for two major brands, on time and on budget.
• Partner with production, social, music and digital games teams to bring franchise strategy to life.
• Brief and work with our creative team on franchise collateral, from presentations to toolkits.
• Plan impactful initiatives across the business to keep franchise identity consistent across assets.
• Pitch to partners worldwide and spot opportunities for global activations.
• Share insights with colleagues and measure performance to improve future work.

Skills

Communication

Presentation

Collaboration

Project management

Tools

PowerPoint

Word

Excel

Outlook

Job description

Hasbro is seeking an Associate Manager of Customer Marketing to oversee franchise deliverables for two major brands. Based in Mexico City with a hybrid schedule, you’ll partner with production, social, music and digital games teams to translate franchise strategy into consistent assets across touchpoints.

You’ll bring 2–3 years in franchise/brand marketing, a proactive and organized approach, and strong communication and presentation skills to drive global activations and enable effective