Senior Brand Experience Director — Global, Hybrid

Hasbro; Boston (MA); Hybrid; USD 158,000 - 237,000; Full time

Benefits offered by this job

Health & Wellness

Time Off to Recharge

Financial Well-being

Life & Family Support

Volunteer and Community Initiatives

Learning & Development

Exclusive Perks

Job summary

Hasbro is seeking a Sr. Creative Director, Brand Experience to lead the creative vision across its toy and game brands.

This role guides the brand strategy, identity systems, and cross-channel execution, shaping how brands connect with consumers and drive commercial impact on a global scale. You will lead the front-end Brand Experience organization, building teams, standards and tools to deliver consistent, culturally relevant experiences.

Qualifications

• 15+ years of progressive creative leadership experience.
• Experience leading multi-brand portfolios with cross-category impact.
• Strong track record in brand strategy and brand systems.
• Fluency across channels: physical, digital, social, retail.
• Proven ability to develop senior creative talent and teams.
• Ability to influence senior executives and cross-functional partners.
• Balance bold creative ambition with commercial realities.
• Thought leadership on culture, tech and new storytelling forms.
• Experience in toys, games, entertainment, CP G or retail-anchored brands is a plus.

Responsibilities

• Set the creative vision for the toy and board games portfolio globally.
• Own brand strategy and ensure differentiated, culturally relevant expressions.
• Lead front-end brand development including identity and guidelines.
• Build enduring creative systems that scale across channels.
• Champion consumer and cultural insights as a catalyst for work.
• Partner with cross-functional teams to translate vision to packaging, retail, digital, licensing.
• Raise the creative bar with clear standards for excellence.
• Lead and develop a high-performing brand creative team.
• Influence senior leaders and align stakeholders with storytelling.

Job description

Hasbro is seeking a Sr. Creative Director, Brand Experience to lead the creative vision across its toy and game brands.

This role guides the brand strategy, identity systems, and cross-channel execution, shaping how brands connect with consumers and drive commercial impact on a global scale. You will lead the front-end Brand Experience organization, building teams, standards and tools to deliver consistent, culturally relevant experiences.