Marketing Maestro: Toy Partnerships & Fan Activations

Mattel; El Segundo (CA); Hybrid; USD 126,000 - 158,000; Full time

Job summary

Mattel Creations is seeking a Marketing Manager to lead bespoke partnerships and fan activations that drive cultural relevance and business impact. You’ll work at the intersection of product innovation, strategic marketing, and experiential execution from concept through launch.

The ideal candidate is a strategic marketer with cross-functional team leadership, external partnerships, and a passion for engaging collector communities through culturally resonant experiences.

Qualifications

• 6+ years of brand marketing, product marketing or partnerships experience.
• Experience managing cross-functional product launches and external partnerships.
• Strong understanding of fan culture and experience marketing to collector audiences.
• Experience executing large-scale live events.
• Excellent project management and stakeholder management.
• Collaborative and detail-oriented.

Responsibilities

• Own day-to-day management of bespoke partnerships and be primary contact for external collaborators.
• Lead cross-functional alignment across design, product development, legal, finance, and sales.
• Guide product development timelines aligned with brand strategy and commercial goals.
• Develop and execute go-to-market strategies for partnership launches.
• Monitor performance metrics and optimize future partnership strategies.
• Build integrated marketing plans for product launches and collaboration storytelling.
• Partner with creative and social teams to develop campaign narratives that resonate with fans.
• Oversee launch execution and coordination across stakeholders and partners.
• Support a Coordinator with direction and prioritization.
• Lead planning and execution of fan activations and events such as conventions.
• Develop immersive brand experiences and manage activation budgets and on-site execution.
• Capture post-event insights and translate into recommendations.

Skills

Brand marketing

Product marketing

Partnerships

Experiential marketing

Education

MBA

Job description

Mattel Creations is seeking a Marketing Manager to lead bespoke partnerships and fan activations that drive cultural relevance and business impact. You’ll work at the intersection of product innovation, strategic marketing, and experiential execution from concept through launch.

The ideal candidate is a strategic marketer with cross-functional team leadership, external partnerships, and a passion for engaging collector communities through culturally resonant experiences.