Senior SEO Analyst: Data-Driven Strategy & Growth

Publicis Groupe Holdings B.V; New York (NY); On-site; USD 61,000 - 94,000; Full time

Job summary

Digitas, the Networked Experience Agency, is seeking a Search Engine Optimization Senior Analyst to inform our clients’ online marketing strategy. You’ll collaborate with Marketing, Creative, Technology, Strategy and Insights, and Media teams to gain in-depth knowledge of how these capabilities work.

You will perform keyword mining and mapping, develop optimization recommendations, and implement link-building strategies while delivering monthly performance reports to demonstrate impact.

Qualifications

• A four-year degree in marketing, computer science or a related field.
• 2–4 years of experience in search engine optimization, web development, or analytics.
• Basic knowledge of HTML, JavaScript and CSS.
• Solid analytical and problem solving skills with attention to detail.
• Strong communication and presentation skills.
• Familiarity with prompt-based interaction and common generative AI tools is a plus.

Responsibilities

• Consulting with internal teams and clients on search engine accessibility.
• Performing keyword mining, segmentation and mapping as well as gap analyses and competitive analyses.
• Providing optimization recommendations for site content.
• Developing and executing link-building strategies.
• Providing monthly/quarterly metrics reports to show value against all initiatives.

Skills

Analytical skills

Communication skills

AI tools familiarity

Education

Bachelor's degree in marketing / computer science or related field

Tools

HTML

JavaScript

CSS

Job description

Digitas, the Networked Experience Agency, is seeking a Search Engine Optimization Senior Analyst to inform our clients’ online marketing strategy. You’ll collaborate with Marketing, Creative, Technology, Strategy and Insights, and Media teams to gain in-depth knowledge of how these capabilities work.

You will perform keyword mining and mapping, develop optimization recommendations, and implement link-building strategies while delivering monthly performance reports to demonstrate impact.