Remote Oncology Patient Engagement Marketing Lead (US)

Merck & Co.; Rahway (NJ); Hybrid; USD 157,000 - 247,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

401(k) with company match

Paid holidays and vacation

Compassionate and sick days

Hybrid work arrangements

Job summary

Merck & Co. is seeking an Associate Director for US Oncology Marketing, Patient Engagement Strategy to develop and drive patient and caregiver engagement across the patient journey. You will optimize PSP transitions, amplify the patient voice, and shape adherence strategies within a matrixed organization.

The role requires a growth mindset, strong leadership, and the ability to influence without direct authority, with a focus on patient-centric, data-driven marketing across omnichannel channels.

Qualifications

• Bachelor's degree required; MBA required; advanced degree preferred.
• Experience leading consumer campaigns, digital and social strategies, and omnichannel patient experiences.

Responsibilities

• Design, launch, and optimize cross-functional adherence and persistency strategy.
• Deliver in-office strategies to drive consideration to conversion with shared decision-making frameworks.
• Coordinate with PSP for seamless enrollment transitions and build PSP education insights.
• Orchestrate branded web ecosystem strategy and patient-first digital engagement initiatives.
• Define patient ambassador strategy to ensure authentic patient voices in branding.
• Incorporate patient insights into advocacy messaging; monitor melanoma advocacy landscape.
• Collaborate with Global Communications to align branding with media opportunities; lead social listening streams.
• Partner with global teams to map patient journeys for future indications and launch readiness.

Skills

Engagement Strategies

Market Research

Oncology Marketing

Patient Adherence

Patient Engagement

Strategic Thinking

Strategy Development

Leadership

Cross-functional Collaboration

Education

Bachelor's degree (BA/BS)

MBA

Job description

Merck & Co. is seeking an Associate Director for US Oncology Marketing, Patient Engagement Strategy to develop and drive patient and caregiver engagement across the patient journey. You will optimize PSP transitions, amplify the patient voice, and shape adherence strategies within a matrixed organization.

The role requires a growth mindset, strong leadership, and the ability to influence without direct authority, with a focus on patient-centric, data-driven marketing across omnichannel channels.