Director of SEO

Digital Strike - Targeted Marketing; St. Louis (MO); On-site; USD 120,000 - 180,000; Full time

Job summary

Digital Strike - Targeted Marketing is seeking a strategic Director of SEO to lead a team of SEO Strategists and drive our clients' organic growth through technical excellence and content optimization.

You will stay ahead of search engine shifts, including AI search and SGE, and ensure measurable business impact. The role combines leadership, client collaboration, and high-impact SEO initiatives across a diverse portfolio.

Qualifications

• 7+ years of dedicated SEO experience, with at least 3+ years leading an SEO team.
• Deep understanding of technical SEO (site architecture, schema markup, Core Web Vitals, crawling and indexing issues) and content optimization strategies.
• Deep understanding of content topical authority and the evolution of user-centric intent.
• Proven track record of driving measurable organic growth, revenue impact, and search visibility improvements across diverse client portfolios.
• Exceptional ability to explain technical SEO concepts to non-technical client stakeholders and executives.
• Digital marketing agency experience preferred.

Responsibilities

• Oversee the development and execution of SEO strategies (technical, on-page, off-page, and content) for our diverse client partners.
• Keep the agency at the forefront of the industry, pivoting strategies in response to search engine updates, generative AI search behaviors, and evolving user intent.
• Manage, mentor, and grow a team of SEO Strategists. Conduct regular 1-on-1s, setting performance expectations, building a high-performance culture, and foster a collaborative, continuous-learning culture.
• Responsible for team capacity planning, prioritization, and ensuring resources are aligned appropriately across client work.
• Refine and scale the agency’s SEO framework, internal tool sets and deliverable templates to maintain high quality and efficiency.
• Collaborate with Marketing Services and Client Success teams on service opportunities, high-level organic audits and growth projections for new and prospective client partners.

Skills

SEO strategy

Team leadership

Client communication

Content optimization

Analytics interpretation

Tools

Ahrefs

SEMrush

Google Search Console

GA4

Looker Studio

Job description

We are looking for a strategic, data-drivenDirector of SEOto lead our SEO Strategists. In this role, you will be the director behind our clients' organic growth, leading a high-performing team of talented SEO Strategists and pioneering innovative search methodologies. You are staying ahead of search engine algorithm shifts (including AI search and SGE), and ensuring our SEO team delivers measurable business impact.

Part of our hiring process to gauge insights into your approach to unique situations and circumstances is for applicants to complete aCulture Index survey. The survey only takes about 5-minutes to complete.

Qualifications:

7+ years of dedicated SEO experience, with at least 3+ years leading an SEO team.

Deep understanding of technical SEO (site architecture, schema markup, Core Web Vitals, crawling and indexing issues) and content optimization strategies.

Deep understanding of content topical authority and the evolution of user-centric intent.

Proven track record of driving measurable organic growth, revenue impact, and search visibility improvements across diverse client portfolios.

Exceptional ability to explain technical SEO concepts to non-technical client stakeholders and executives.

Expert-level proficiency with tools like Ahrefs, semrush, Google Search Console, Google Analytics 4 (GA4), and Looker Studio.

Digital marketing agency experience preferred.

Responsibilities:

Oversee the development and execution of SEO strategies (technical, on-page, off-page, and content) for our diverse client partners.

Keep the agency at the forefront of the industry, pivoting strategies in response to search engine updates, generative AI search behaviors, and evolving user intent.

Manage, mentor, and grow a team of SEO Strategists. Conduct regular 1-on-1s, setting performance expectations, building a high-performance culture, and foster a collaborative, continuous-learning culture.

Responsible for team capacity planning, prioritization, and ensuring resources are aligned appropriately across client work.

Refine and scale the agency’s SEO framework, internal tool sets and deliverable templates to maintain high quality and efficiency.

Collaborate with Marketing Services and Client Success teams on service opportunities, high-level organic audits and growth projections for new and prospective client partners.

Key Accountabilities:

• Team Leadership, Management and Accountability (LMA)
• SEO Strategy Innovation and Service Quality
• Client Organic Performance ROI
• Department Profitability and Resource Capacity
• Scoping Accuracy

About Digital Strike

BOLD STRATEGY. STRIKING RESULTS.

At Digital Strike, we mix strategy, innovation, and data-driven know-how to turn challenges into growth. Our search-focused marketing boosts visibility, rankings, and leads while building real partnerships.

Our Services Include:

• SEO & Local Business Listings
• Paid Search
• Paid Social Media Marketing
• Organic Social Media Marketing
• Email Marketing
• Reporting & Analytics

The approach we take blends traditional search expertise with cutting-edge AI tools, ensuring our clients stay competitive, visible in both traditional and AI Search, and ready for what’s next.

Ideal candidates are willing to exemplify the Digital Strike core agency principles:

• Caring: We care deeply about our clients, our teammates, and our work. We show it by paying attention to details, following through consistently, protecting the Digital Strike brand, and taking ownership of outcomes. If it matters to the company or our clients, it matters to us.
• Competitive: We play to win (with integrity). We are driven, resilient, and disciplined, pushing ourselves and each other to achieve great results while always playing fair. We don’t back down from challenges, and we measure success by outcomes, not effort alone.
• Curious: We never stop learning. We ask questions, seek better answers, and challenge assumptions in pursuit of growth. We do it for ourselves, our clients, and our company. Curiosity keeps us sharp, adaptable, and ahead of what’s next.