Luxury Brand Integrated Strategy Director

Publicis Media; New York (NY); On-site; USD 107,000 - 146,000; Full time

Job summary

Publicis Groupe is seeking a Director of Integrated Strategy to architect creator programs for Luxury/Prestige brands in NYC. You will lead the Onefluential team, align with Brand Leads, and coordinate across Creator Management, Creative, and Data & Reporting to maximize paid creator value and business impact.

You will drive strategic A&I planning, manage day-to-day execution, and mentor teams while partnering with senior leaders to evolve integrated creator strategies across the division.

Qualifications

• 8+ years in influencer/creator marketing, social strategy or digital marketing.
• 2+ years direct-management experience.
• Strong understanding of creator ecosystems across platforms (TikTok, Meta, YouTube).
• Proven track record translating marketing objectives into luxury/prestige programs.

Responsibilities

• Lead integrated creator strategy for Luxury/Prestige brands and drive measurable business outcomes.
• Manage day-to-day client relationships and ensure white-glove service.
• Oversee multiple workstreams across Creator Management, Creative, and Data & Reporting.
• Translate brand priorities into creator-first programs and actionable insights.
• Mentor and grow the next generation of strategists.

Skills

Influencer marketing

Luxury brands

Strategic planning

Client management

Cross-functional collaboration

Leadership

Communication

Data-driven decisions

Tools

Captiv8

Traackr

CreatorIQ

Tagger

Sprinklr

Sprout

Talkwalker

Power BI

Tableau

Job description

Publicis Groupe is seeking a Director of Integrated Strategy to architect creator programs for Luxury/Prestige brands in NYC. You will lead the Onefluential team, align with Brand Leads, and coordinate across Creator Management, Creative, and Data & Reporting to maximize paid creator value and business impact.

You will drive strategic A&I planning, manage day-to-day execution, and mentor teams while partnering with senior leaders to evolve integrated creator strategies across the division.