Senior Creative Strategy Lead - Creator Marketing & Insight

Publicis Groupe; New York (NY); On-site; USD 100,000 - 115,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

401K

Flexible time off

Job summary

Publicis Groupe Holdings B.V in New York City is seeking an Associate Director, Creative Strategy to lead insight-driven storytelling for CPG/Pharma clients. The ideal candidate will have over 6 years in creative strategy and influencer marketing, with strong skills in presentation and storytelling. Responsibilities include transforming data into creative concepts, mentoring creative strategists, and collaborating with multiple teams to ensure impactful campaigns. A comprehensive benefits package and inclusive work environment are offered.

Qualifications

• 6 years in creative strategy, brand storytelling, or influencer/creator marketing.
• Strong background in developing integrated, data-informed, creator-led creative concepts.
• Proven ability to lead proposals and inspire cross-disciplinary teams.

Responsibilities

• Lead creative strategy for Publicis Groupe clients, transforming insights into compliant storytelling.
• Translate audience, category, and platform data into actionable creative ideas.
• Collaborate with teams to bring ideas to life seamlessly and visually.

Skills

Creative strategy

Brand storytelling

Influencer marketing

Presentation skills

Social platforms understanding

Job description

Publicis Groupe Holdings B.V in New York City is seeking an Associate Director, Creative Strategy to lead insight-driven storytelling for CPG/Pharma clients. The ideal candidate will have over 6 years in creative strategy and influencer marketing, with strong skills in presentation and storytelling. Responsibilities include transforming data into creative concepts, mentoring creative strategists, and collaborating with multiple teams to ensure impactful campaigns. A comprehensive benefits package and inclusive work environment are offered.