Director, Luxury Creator Strategy

Publicis Groupe Holdings B.V; New York (NY); On-site; USD 107,000 - 146,000; Full time

Benefits offered by this job

Medical coverage

Dental & Vision

401K

Paid time off

Parental leave

Job summary

Publicis Groupe is seeking a Director of Integrated Strategy to architect integrated creator strategies for Luxury/Prestige Brand Clients in NYC. The role partners with the LUXE Division Lead to drive paid creator and advocacy initiatives, collaborating with Creator Management, Creative, and Data & Reporting to maximize business value.

You will lead day-to-day client engagement, steer strategic A&I planning, and oversee multi-workstream execution while mentoring a team of rising leaders in a

Qualifications

• 7-10+ years of experience in influencer/creator marketing, social strategy and/or digital strategy, with 2+ years of luxury/prestige brands experience.
• Minimum of 3 years of direct-management experience.
• Deep understanding of creator/influencer ecosystems, social platforms (TikTok, Meta, YouTube).
• Hands-on experience with platforms as it relates to: Influencer/Creator Marketing (Captiv8, Traackr, CreatorIQ, Tagger, etc.)
• Social Media Management/Listening (Sprinklr, Sprout, Talkwalker, Buffer, etc.)
• Analytics & Insights (Power BI, Tableau, Infegy, Comscore/ Shareablee, Demographics Pro, etc.)
• ,
• Proven success translating marketing objectives for luxury/prestige brands into elevated and engaging creator programs that deliver measurable business results.
• Exceptional relationship management skills, trusted by clients, respected by creators, and collaborative with peers.
• Strong organizational, analytical, and communication skills with the ability to manage multiple fast-moving workstreams.
• Passion for luxury beauty and culture, and the creators who move them both forward.
• A desire to flex your current skillset, and an innate curiosity to learn new skills and disciplines on the job.

Responsibilities

• Serve as the main point of contact for the Brand Client(s) across creator marketing programs, ensuring clarity, alignment, and excellence in execution.
• Provide exceptional client service, anticipating needs, communicating proactively, and delivering a white-glove experience that builds long-term trust.
• Partner with Brand Client Lead(s), their teams, and key stakeholders to influence strategic direction, and lead strategic A&I planning and client briefs alongside Creator Management & Relations, Creative, and Data & Reporting on the Onefluential side.
• Oversee multiple workstreams, ensuring excellence, innovation, and cross-functional collaboration.
• Translate brand priorities into actionable creator-first strategies that drive awareness, engagement, and conversion.
• Develop and guide integrated creator strategy including creator mix, platform approach, content direction, and best practices.
• Translate reporting outputs into actionable insights and strategic recommendations, connecting creator performance to business KPIs.
• Provide forward-looking, data-informed recommendations to continuously evolve creator strategy.
• Maintain expert understanding of the creator and cultural landscapes, and beauty space.
• Partner with the SVP, VP, Integrated Strategy and Division Lead on ensuring executional and strategic excellence for your Brand(s) and across the division, as well as proactive sharing and collaboration with peers to consistently evolve and optimize integrated creator strategy and agency thought-leadership.
• Manage and mentor team to grow the next generation of strategic leaders.
• This role is NYC-based and will require in-person meetings with Clients (at Hudson Yards) 1-2 times per week (on average); can be flexible and will work with Division Lead on parameters and cadence.

Skills

Influencer marketing

Integrated marketing

Luxury brand experience

Team management

Client relationship management

Strategic planning

Analytics

Tools

Captiv8

Traackr

CreatorIQ

Tagger

Sprinklr

Sprout

Talkwalker

Buffer

Power BI

Tableau

Infegy

Comscore

Job description

Publicis Groupe is seeking a Director of Integrated Strategy to architect integrated creator strategies for Luxury/Prestige Brand Clients in NYC. The role partners with the LUXE Division Lead to drive paid creator and advocacy initiatives, collaborating with Creator Management, Creative, and Data & Reporting to maximize business value.

You will lead day-to-day client engagement, steer strategic A&I planning, and oversee multi-workstream execution while mentoring a team of rising leaders in a