Sr. Director, Integrated Communications – Beauty & Skincare

Interpublic; New York (NY); Hybrid; USD 120,000 - 230,000; Full time

Job summary

Interpublic in New York, NY is seeking a Senior Director, Integrated Communications Planning for Beauty & Skincare to lead the global integrated communications strategy. You will shape the framework that guides where and how we reach audiences, uniting paid, owned, earned media, CRM and local activation across agencies.

You will manage an inter-agency team, drive collaboration among media, creative, PR and influencer partners, translate data into big ideas, and nurture client relationships while

Qualifications

• 10+ years in integrated communications or media planning.
• Experience leading or coordinating multi-agency or inter-agency teams (IAT).
• Experience working across integrated agency teams (creative, PR, influencer).
• Strong grasp of media fundamentals, data and measurement.

Responsibilities

• Lead the client’s inter-agency team (IAT) as the lead agency, setting the shared communications framework and coordinating media, Ecom/Retail, creative, PR, and influencer partners from brief to measurement.
• Set up the ways of working across agencies, including shared briefs, planning rhythms, roles and decision-making, so that partners operate as one team.
• Build and own the integrated communications framework, connecting paid, earned, owned, CRM, content and local activation.
• Turn research, data and cultural signals into clear insights and big ideas the client acts on.
• Lead the work across internal teams and partner agencies in creative, PR and influencer, from first brief to post-campaign measurement.
• Keep the plan current as platforms, technology and culture change.
• Grow the client relationship as a trusted, solutions-minded advisor.
• Lead, coach and develop your team.

Skills

Integrated communications

Multi-agency leadership

Media planning

Data & measurement

Education

Advanced degree

Tools

CRM

Job description

Interpublic in New York, NY is seeking a Senior Director, Integrated Communications Planning for Beauty & Skincare to lead the global integrated communications strategy. You will shape the framework that guides where and how we reach audiences, uniting paid, owned, earned media, CRM and local activation across agencies.

You will manage an inter-agency team, drive collaboration among media, creative, PR and influencer partners, translate data into big ideas, and nurture client relationships while