Director, Digital Marketing Analytics

CMI Media Group; Northern (KY); Hybrid; USD 90,000 - 180,000; Full time

Job summary

CMI Media Group seeks a strategic Director of Digital Marketing Analytics to lead our analytics team across healthcare programs in a fast-paced environment. You will drive data storytelling, strengthen client partnerships, and shape measurement practices that optimize campaign performance across multiple markets.

The role requires a track record of 7+ years in online marketing/analytics and 5+ years in leading teams, plus a passion for innovation. Pharma experience is a plus.

Qualifications

• 7+ years of experience in online marketing, web analytics or research.
• 5+ years of experience building and leading high-performing teams.
• Exceptional communication and interpersonal skills with clients.
• Strong interest in exploring new technologies and methods.
• Pharmaceutical industry experience is a plus but not required.

Responsibilities

• Oversee measurement and analysis plans aligned with client objectives.
• Provide strategic oversight of campaign performance analysis and optimization recs.
• Maintain strong client relationships and act as trusted advisor.
• Explore innovative measurement methodologies and deliver deeper insights.
• Lead, mentor, and develop a team of analysts.

Skills

Analytical Thinking

Team Leadership

Client Relations

Innovation Mindset

Pharma Experience

Job description

Brilliant Minds.
Big Hearts. Bold Opportunities.

Director, Digital Marketing Analytics - Cherry Hill, NJ - Chesterbrook, Pennsylvania - New York, NY - Parsippany, NJ - Philadelphia, PA

Do You Live and Breathe Data-Driven Insights? Become Our Next Digital Marketing Analytics Director!

CMI Media Groupis seeking a strategic and passionate Digital Marketing Analytics, Directorto lead our talented team in delivering best-in-class insights and analytics services to our valued clients. If you thrive in a fast-paced environment, are passionate about data storytelling, and are eager to make a real impact on the healthcare marketing landscape, this could be your dream role!

In this role, you will:

• Be the Strategic Compass:Oversee the strategic alignment of measurement and analysis plans, ensuring they align with client objectives and drive impactful results.
• Lead with Data-Driven Insights:Provide strategic oversight of campaign performance analysis, deliver actionable optimization recommendations, and champion data-driven decision-making across all assigned accounts.
• Be a Client Whisperer:Cultivate and nurture strong client relationships, acting as a trusted advisor and ensuring their needs are consistently exceeded.
• Drive Innovation:Explore and implement cutting-edge measurement and analysis methodologies, constantly seeking new ways to deliver deeper insights and value to our clients.
• Empower and Inspire:Lead, mentor, and develop a team of talented analysts, fostering a culture of collaboration, growth, and excellence.

Do you have what it takes?

• Analytical Acumen:7+ years of experience in online marketing, web analytics, or research, with a proven track record of delivering impactful insights.
• Leadership Prowess:5+ years of experience building and managing high-performing teams, inspiring excellence, and fostering a collaborative environment.
• Client-Centric Approach:Exceptional communication and interpersonal skills, with a knack for building strong relationships and understanding client needs.
• Passion for Innovation:A hunger for exploring new technologies and methodologies, constantly seeking ways to push the boundaries of data-driven insights.
• Pharmaceutical Expertise:Experience in the pharmaceutical industry is a plus, but not required.

Why CMI Media Group?

At CMI Media Group, we're not just about data points and spreadsheets – we’re about making a real difference in the lives of patients. As a leading healthcare marketing agency, we offer a dynamic and rewarding environment where you can:

• Make a Tangible Impact:Your work will directly contribute to improving healthcare outcomes for patients around the world.
• Collaborate with the Best:Join a team of passionate and talented individuals who are leaders in their field.
• Grow Your Career:Benefit from ongoing professional development opportunities and a culture that values continuous learning.
• Thrive in a Supportive Culture:We believe in work‑life balance and offer a comprehensive benefits package to support your well-being.

All for Good.

CMI Media Group was built on inclusion and diversity. It’s in our Core Values. Challenging the norm is where we started and it’s what drives us as a health leader, indispensable partner, and home for our employees. We are a group of hearts and minds who want to make a difference and celebrate being different, to give voice to and truly hear our people and our partners. We believe in more than “all.” We believe in “all for good.”

The base salary for this position at the time of this posting may range from $90k to $180k. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications.