Manager, Digital Marketing Analytics

CMI Media, LLC; Philadelphia (Philadelphia County); On-site; USD 70,000 - 140,000; Full time

Benefits offered by this job

Purpose-driven work

Collaborative environment

Growth opportunities

Supportive culture

Job summary

A leading healthcare marketing firm in Philadelphia is seeking a Manager of Digital Marketing Analytics. This role involves overseeing measurement and analysis plans for campaigns, mentoring a team, and providing strategic insights to clients. The ideal candidate will have 3-5 years of online marketing experience, strong leadership abilities, and exceptional communication skills. A supportive culture and growth opportunities are among the perks offered, along with a competitive salary ranging from $70,000 to $140,000.

Qualifications

• 3-5 years in online marketing, web analytics, or research.
• 1-5 years leading and mentoring teams.
• Exceptional communication and interpersonal skills.
• Strong organizational and time management skills.
• Experience in the pharmaceutical or healthcare industry is a plus.

Responsibilities

• Oversee measurement and analysis plans for marketing campaigns.
• Guide a team of analysts to foster analytical excellence.
• Provide data-driven insights and recommendations to clients.
• Streamline processes for reporting accuracy and efficiency.
• Resolve data discrepancies and troubleshoot reporting challenges.

Skills

Online marketing experience

Web analytics skills

Leadership capabilities

Exceptional communication skills

Project management skills

Job description

Manager, Digital Marketing Analytics

Unlock the Power of Data, Drive Healthcare Marketing Success: Apply your passion for turning data into actionable insights that drive real-world results at CMI Media Group.

Responsibilities

• Be the Architect of Measurement: Oversee the development and execution of robust measurement and analysis plans, ensuring accurate tracking, insightful reporting, and impactful optimization recommendations for online and offline marketing campaigns.
• Lead with Data-Driven Insights: Guide and mentor a team of talented analysts, fostering a culture of analytical excellence, collaboration, and continuous learning.
• Champion Client Success: Partner closely with client and planning teams, providing data-driven insights, strategic recommendations, and clear, concise communication to drive campaign optimization and exceed client expectations.
• Drive Operational Excellence: Streamline processes, implement best practices, and champion data integrity to ensure reporting accuracy, consistency, and efficiency across the department.
• Be a Problem Solver: Proactively identify and resolve data discrepancies, troubleshoot reporting challenges, and collaborate effectively with internal and external partners to ensure seamless campaign measurement and analysis.

Qualifications

• Analytical Powerhouse: 3-5 years of experience in online marketing, web analytics, or research, with a proven ability to translate data into actionable insights.
• Leadership & Mentorship: 1-5 years of experience leading and mentoring teams, fostering a positive and collaborative environment.
• Client-Focused Mindset: Exceptional communication and interpersonal skills, with a knack for building strong relationships and understanding client needs.
• Project Management Prowess: Strong organizational and time management skills, with the ability to manage multiple projects simultaneously and deliver high-quality work under tight deadlines.
• Passion for Healthcare: Experience in the pharmaceutical or healthcare industry is a plus, but not required.

Benefits

• Purpose-Driven Work: Make a tangible impact on the lives of patients by driving effective healthcare marketing campaigns.
• Collaborative Environment: Join a team of passionate and talented individuals who are leaders in their field.
• Growth Opportunities: Benefit from ongoing professional development opportunities and a culture that values continuous learning.
• Supportive Culture: Work-life balance and a comprehensive benefits package to support your well-being.

Base salary range: $70,000 to $140,000. Compensation varies based on job-related factors, including business needs, experience, level of responsibility, and qualifications.

Benefits details: Visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more information.