Analyst, Digital Marketing Analytics

Wpp Group; Parsippany-Troy Hills (NJ); On-site; USD 40,000 - 75,000; Full time

Job summary

CMI Media Group is seeking a results-driven Analytics Specialist to transform data into actionable insights across Display, Email, Search, and Social campaigns. You will implement analytics for online marketing, troubleshoot discrepancies, and deliver compelling analyses that drive optimization.

With 1–3 years in online marketing or web analytics, you will collaborate with data teams, using Google Analytics, Adobe Analytics, SQL, Tableau, and Excel to guide strategy and reporting.

Qualifications

• 1-3 years of online marketing, web analytics, or research experience.
• Pharma knowledge is a definite plus.
• Proficiency in Microsoft Office; Excel and PowerPoint mastery.
• Coding skills in R/SQL/Python are a plus.
• Experience in online direct marketing or online media performance analysis.
• Familiarity with tools like Adobe Analytics, Google Analytics, Domo, Tableau, SQL.
• Strong attention to detail and ability to meet deadlines.
• Team player who thrives under pressure and delivers excellence.

Responsibilities

• Ensure flawless analytics implementation for online marketing campaigns.
• Resolve discrepancies and inaccuracies with proactive precision.
• Craft and distribute analyses and optimizations using KPIs.
• Collaborate on measurement plans aligned with strategies.
• Track, tweak, and redefine KPIs and engagement metrics for campaigns.
• Handle ad-hoc data requests and understand client data sources.
• Work with the team to generate trend reports and optimization strategies.

Skills

Online marketing

Web analytics

Team player

Attention to detail

Deadline management

Tools

Google Analytics

Adobe Analytics

SQL

Tableau

Excel

PowerPoint

Job description

Description

Position at CMI Media Group

Why Join Us?

Unleash Your Analytical Prowess: Transform data into gold mines of actionable insights, steering our campaigns to unprecedented heights.

Diverse Challenges, Limitless Growth: Tackle ad-hoc analysis, interface with partners and data teams, and craft game-changing reports that drive our strategies forward.

Innovate and Optimize: Be the wizard behind our KPIs, revamping engagement metrics, and refining digital campaign strategies across various channels like Display, Email, Search, and Social.

Tech-Forward Environment: Dive into cutting-edge tools and technologies, empowering your analytics prowess within our dynamic enterprise.

What You'll Do:

• Ensure flawless implementation of analytics for online marketing campaigns.
• Be the troubleshooter extraordinaire, resolving discrepancies and inaccuracies with proactive precision.
• Craft and distribute compelling analyses and optimizations, wielding a defined set of KPIs.
• Collaborate on measurement plans, aligning them with our strategic imperatives and media strategies.
• Track, tweak, and redefine KPIs and engagement metrics, breathing new life into our digital campaigns.
• Embrace ad-hoc data requests and foster a basic understanding of each client's data sources.
• Work hand-in-hand with our stellar team, generating trend reports and optimization strategies.

What You Bring:

• 1-3 years of online marketing, web analytics, or research experience.
• Experience or knowledge in Pharma - a definite plus!
• Proficiency in Microsoft Office (Excel and PowerPoint mastery is your forte).
• Coding skills in R/SQL/Python - an added advantage.
• Direct experience in online direct marketing or online media performance analysis.
• Familiarity with tools like Adobe Analytics, Google Analytics, Domo, Tableau, SQL.
• Impeccable attention to detail and a knack for managing deadlines in a bustling environment.
• Proven team player who thrives under pressure and delivers excellence.

The base salary for this position at the time of this posting may range from $40,000 to $75,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications.