Associate Director, Digital Marketing Analytics

CMI Media Group; Northern (KY); Hybrid; USD 70,000 - 140,000; Full time

Job summary

CMI Media Group is seeking an Associate Director, Digital Marketing Analytics to lead measurement strategies for healthcare marketing across multiple campaigns. You will architect analysis plans, translate data into actionable insights, and drive data-driven decision making for clients.

You'll mentor a team of analysts, foster collaboration, and push innovative techniques to stay ahead in digital marketing analytics. Base salary ranges $70k–$140k.

Qualifications

• 7+ years of experience in online marketing, web analytics, or research.
• 3-5 years of leadership experience and mentoring teams.
• Strong communication and interpersonal skills with clients.
• Passion for exploring new technologies and methodologies.
• Healthcare industry experience is a plus but not required.

Responsibilities

• Architect measurement plans for online and offline campaigns.
• Analyze campaign performance and identify optimization opportunities.
• Provide thought leadership and guidance to clients and internal teams on analytics.
• Mentor and inspire a team of analysts to foster growth and excellence.
• Continuously explore and implement new technologies and methodologies.

Skills

Data analysis

Team leadership

Client relationship management

Innovation mindset

Healthcare knowledge

Job description

Brilliant Minds.
Big Hearts. Bold Opportunities.

Associate Director, Digital Marketing Analytics - Cherry Hill, NJ - Chesterbrook, Pennsylvania - Chicago, IL - New York, NY - Parsippany, NJ - Philadelphia, PA

Lead the Data Revolution in Healthcare Marketing: Associate Director, Digital Marketing Analytics

Do you possess a passion for data-driven insights and a desire to make a real difference in the healthcare industry?CMI Media Groupis seeking a strategic and results-orientedAssociate Director, Digital Marketing Analyticsto lead our team in delivering innovative measurement solutions and driving impactful results for our clients.

In this role, you will:

• Be the Architect of Measurement:Develop and execute cutting-edge measurement and analysis plans that align with client objectives and unlock valuable insights from online and offline marketing campaigns.
• Drive Optimization & Innovation:Analyze campaign performance, identify opportunities for optimization, and champion data-driven recommendations to elevate campaign effectiveness.
• Lead with Expertise:Serve as the go-to expert for internal teams and clients, providing thought leadership, guidance, and support on all things related to digital marketing analytics.
• Empower a Team of Analysts:Mentor, coach, and inspire a team of talented analysts, fostering a culture of collaboration, growth, and analytical excellence.
• Shape the Future of Measurement:Continuously explore and implement new technologies and methodologies, staying ahead of the curve and driving innovation within the department.

Do you have the right skills?

• Analytical Powerhouse:7+ years of experience in online marketing, web analytics, or research, with a proven ability to translate data into actionable insights.
• Leadership Acumen:3-5 years of experience leading and mentoring teams, fostering a positive and collaborative environment.
• Client-Focused Mindset:Exceptional communication and interpersonal skills, with a knack for building strong relationships and understanding client needs.
• Passion for Innovation:A relentless curiosity and drive to explore new technologies and methodologies, constantly seeking ways to push the boundaries of digital marketing analytics.
• Healthcare Industry Knowledge:Experience in the pharmaceutical or healthcare industry is a plus, but not required.

Why CMI Media Group?

At CMI Media Group, we're not just analyzing data – we're using it to improve healthcare outcomes for patients around the world. As a leading healthcare marketing agency, we offer:

• Purpose-Driven Work:Make a tangible impact on the lives of patients by driving effective healthcare marketing campaigns.
• Collaborative Environment:Join a team of passionate and talented individuals who are leaders in their field.
• Growth Opportunities:Benefit from ongoing professional development opportunities and a culture that values continuous learning.
• Supportive Culture: We believe in work-life balance and offer a comprehensive benefits package to support your well-being.

The base salary for this position at the time of this posting may range from $70k to $140k. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications. The base salary for this position at the time of this posting may range from $70k to $140k. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications.