Manager, Digital Marketing Analytics

Wpp Group; Philadelphia (Philadelphia County); On-site; USD 70,000 - 140,000; Full time

Job summary

CMI Media Group in the United States seeks a strategic Manager, Digital Marketing Analytics to lead our analytics team and drive data-driven decisions that optimize campaigns and client outcomes.

You will oversee measurement strategy, deliver actionable insights, and mentor analysts while partnering with clients to elevate performance and measurement integrity across channels.

Qualifications

• 3-5 years of experience in online marketing, web analytics, research, or a related field.
• Proven ability to translate complex data into clear, actionable insights.
• 1-5 years of experience leading, managing, or mentoring teams.
• Exceptional communication and interpersonal skills.
• Experience in the pharmaceutical or healthcare industry is a plus.

Responsibilities

• Lead Measurement Strategy: Oversee the development and execution of measurement plans for online and offline campaigns.
• Deliver Actionable Insights: Ensure accurate tracking, insightful reporting, and impactful optimization recommendations.
• Lead and Mentor Analysts: Guide a team while fostering analytical excellence and collaboration.
• Partner with Clients: Work with clients and planning teams to provide strategic, data-driven recommendations.
• Drive Operational Excellence: Streamline processes, establish best practices, and promote data integrity and reporting efficiency.
• Solve Complex Problems: Identify data discrepancies and troubleshoot reporting challenges with internal and external partners.

Skills

Online marketing

Web analytics

Leadership

Communication

Project management

Job description

Description

Position at CMI Media Group

Unlock the Power of Data and Drive Healthcare Marketing Success

Do you have a passion for turning data into actionable insights that deliver real-world results? CMI Media Group, a leading healthcare marketing agency, is looking for a strategic, results-oriented Manager, Digital Marketing Analytics to lead our analytics team and deliver data-driven solutions that optimize campaign performance and elevate client success.

What You'll Do

• Lead Measurement Strategy: Oversee the development and execution of measurement and analysis plans for online and offline marketing campaigns.
• Deliver Actionable Insights: Ensure accurate tracking, insightful reporting, and impactful optimization recommendations.
• Lead and Mentor Analysts: Guide a talented team while fostering analytical excellence, collaboration, and continuous learning.
• Partner with Clients: Work closely with clients and planning teams to provide clear, strategic, data-driven recommendations that improve campaign performance.
• Drive Operational Excellence: Streamline processes, establish best practices, and promote data integrity, consistency, and reporting efficiency.
• Solve Complex Problems: Identify and resolve data discrepancies, troubleshoot reporting challenges, and collaborate with internal and external partners to ensure seamless campaign measurement.

What You'll Bring

• 3-5 years of experience in online marketing, web analytics, research, or a related field.
• A proven ability to translate complex data into clear, actionable insights.
• 1-5 years of experience leading, managing, or mentoring teams.
• Exceptional communication and interpersonal skills, with the ability to build strong client relationships.
• Strong organizational and project management skills, including the ability to manage multiple priorities and meet tight deadlines.
• Experience in the pharmaceutical or healthcare industry is a plus, but not required.

Why CMI Media Group?

At CMI Media Group, we don't just analyze data-we use it to help improve healthcare outcomes for patients around the world.

• Purpose-Driven Work: Make a meaningful impact through effective healthcare marketing campaigns.
• Collaborative Environment: Work alongside passionate, talented experts who are leaders in their fields.
• Growth Opportunities: Access professional development and continuous learning opportunities.
• Supportive Culture: Enjoy a culture that values work-life balance and employee well-being.
• Comprehensive Benefits: Receive a competitive benefits package through WPP.

All for Good

CMI Media Group was built on inclusion and diversity. Challenging the norm is part of who we are and what drives us as a health leader, indispensable partner, and home for our employees. We are a community of hearts and minds committed to making a difference, celebrating what makes us unique, and giving voice to our people and partners. We believe in more than "all." We believe in"all for good."

Base salary: $70,000-$140,000 at the time of posting. Individual compensation may vary based on job-related factors, including business needs, experience, level of responsibility, and qualifications.