Associate Director, Digital Marketing Analytics

Wpp Group; Cherry Hill Township (NJ); On-site; USD 70,000 - 140,000; Full time

Job summary

CMI Media Group in the United States is seeking an Associate Director, Digital Marketing Analytics to lead our measurement practice and deliver data-driven insights for healthcare marketing clients.

You will guide a team of analysts, shape measurement strategy, and partner with clients to optimize campaigns using cutting-edge analytics and emerging technologies.

Qualifications

• 7+ years of experience in online marketing, web analytics, or research with the ability to translate data into actionable insights.
• 3-5 years of experience leading and mentoring teams.
• Exceptional communication and interpersonal skills with a client-focused mindset.
• Demonstrated passion for new technologies and methodologies in digital marketing analytics.
• Healthcare or pharmaceutical industry experience is a plus but not required.

Responsibilities

• Architect measurement plans and analyses that align with client objectives and uncover insights from online and offline campaigns.
• Drive optimization and innovation by analyzing performance and recommending data-driven actions.
• Serve as the go-to expert for internal teams and clients, providing guidance on digital marketing analytics.
• Mentor, coach, and inspire a team of analysts to foster collaboration and analytical excellence.
• Explore and implement new technologies and methods to keep the department at the forefront.

Skills

Analytical Powerhouse

Leadership

Client-focused

Innovative thinker

Healthcare knowledge

Job description

Description

Position at CMI Media Group

Lead the Data Revolution in Healthcare Marketing: Associate Director, Digital Marketing Analytics

Do you possess a passion for data-driven insights and a desire to make a real difference in the healthcare industry? CMI Media Group is seeking a strategic and results-oriented Associate Director, Digital Marketing Analytics to lead our team in delivering innovative measurement solutions and driving impactful results for our clients.

In this role, you will:

• Be the Architect of Measurement: Develop and execute cutting-edge measurement and analysis plans that align with client objectives and unlock valuable insights from online and offline marketing campaigns.
• Drive Optimization & Innovation: Analyze campaign performance, identify opportunities for optimization, and champion data-driven recommendations to elevate campaign effectiveness.
• Lead with Expertise: Serve as the go-to expert for internal teams and clients, providing thought leadership, guidance, and support on all things related to digital marketing analytics.
• Empower a Team of Analysts: Mentor, coach, and inspire a team of talented analysts, fostering a culture of collaboration, growth, and analytical excellence.
• Shape the Future of Measurement: Continuously explore and implement new technologies and methodologies, staying ahead of the curve and driving innovation within the department.

Do you have the right skills?

• Analytical Powerhouse: 7+ years of experience in online marketing, web analytics, or research, with a proven ability to translate data into actionable insights.
• Leadership Acumen: 3-5 years of experience leading and mentoring teams, fostering a positive and collaborative environment.
• Client-Focused Mindset: Exceptional communication and interpersonal skills, with a knack for building strong relationships and understanding client needs.
• Passion for Innovation: A relentless curiosity and drive to explore new technologies and methodologies, constantly seeking ways to push the boundaries of digital marketing analytics.
• Healthcare Industry Knowledge: Experience in the pharmaceutical or healthcare industry is a plus, but not required.

Why CMI Media Group?

At CMI Media Group, we're not just analyzing data - we're using it to improve healthcare outcomes for patients around the world. As a leading healthcare marketing agency, we offer:

• Purpose-Driven Work: Make a tangible impact on the lives of patients by driving effective healthcare marketing campaigns.
• Collaborative Environment: Join a team of passionate and talented individuals who are leaders in their field.
• Growth Opportunities: Benefit from ongoing professional development opportunities and a culture that values continuous learning.
• Supportive Culture: We believe in work-life balance and offer a comprehensive benefits package to support your well-being.

The base salary for this position at the time of this posting may range from $70k to $140k. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications.