Director, Engagement Strategy

Wpp Group; New York (NY); On-site; USD 90,000 - 180,000; Full time

Benefits offered by this job

Purpose-Driven Work

Collaborative Environment

Growth Opportunities

Supportive Culture

Job summary

CMI Media Group in New York, NY is seeking a Director, Engagement Strategy to lead omnichannel healthcare media campaigns and guide the Engagement Planning team. You will architect cross-channel plans, mentor staff, and elevate client partnerships through strategic guidance and innovative practices.

The role requires 8+ years in media planning within healthcare or regulated industries, strong leadership, and deep pharma market knowledge. A dynamic, client-centric leader will thrive here.

Qualifications

• 8+ years of hands-on media planning experience across all channels in healthcare or similarly regulated industries.
• Proven ability to lead, inspire, and mentor high-performing teams.
• Exceptional communication and interpersonal skills with clients.
• Deep understanding of pharmaceutical and patient markets and media channels.

Responsibilities

• Lead the development of cross-channel media strategies that align with brand goals.
• Oversee the Engagement Planning team, offering strategic direction and mentorship.
• Build and nurture strategic client partnerships as trusted advisors.
• Champion innovation and best practices to maximize campaign impact.
• Empower the team with resources and support to reach potential.

Skills

Media planning

Leadership

Client relations

Healthcare knowledge

Cross-channel strategy

Job description

Description

Position at CMI Media Group

Lead the Charge in Healthcare Media: Director, Engagement Strategy

Are you a strategic visionary with a passion for crafting impactful media experiences that drive results in the ever-evolving healthcare landscape? Do you thrive on leading and inspiring teams to deliver exceptional client solutions? CMI Media Group, a leading healthcare marketing agency, is seeking a dynamic and results-oriented Director, Engagement Strategy to lead our team in developing and executing cutting‑edge media campaigns that make a difference in people's lives.

In this role, you will:

• Be the Architect of Omnichannel Excellence: Lead the development of innovative cross‑channel media strategies, leveraging your deep understanding of the healthcare landscape and your mastery of how different channels work together to create a seamless and engaging brand experience.
• Guide Strategic Vision & Execution: Oversee the Engagement Planning team, providing strategic direction, mentorship, and inspiration to ensure the development and execution of tactical plans that align with overarching brand goals and business objectives.
• Cultivate Strategic Client Partnerships: Build and nurture strong relationships with key client contacts, establishing yourself as a trusted strategic advisor who understands their needs and consistently exceeds expectations.
• Champion Innovation & Thought Leadership: Stay ahead of the curve in the ever‑evolving media landscape, identifying and implementing innovative approaches, best practices, and cutting‑edge technologies to maximize campaign impact and drive client success.
• Empower a High‑Performing Team: Foster a culture of collaboration, excellence, and continuous learning, providing your team with the tools, resources, and support they need to thrive and reach their full potential.

What You'll Bring:

• Strategic Mastermind: 8+ years of hands‑on media planning experience across all channels, with a proven track record of developing and executing successful cross‑channel media strategies in the healthcare or a similarly regulated industry.
• Leadership & Vision: Demonstrated ability to lead, inspire, and mentor high‑performing teams, fostering a culture of collaboration, growth, and excellence.
• Client-Centric Approach: Exceptional communication and interpersonal skills, with a knack for building strong relationships, understanding client needs, and providing strategic guidance.
• Industry Expertise: Deep understanding of the pharmaceutical and patient markets, with a comprehensive knowledge of online and offline media channels, including traditional, SEM, Programmatic, Paid Social, SEO, and emerging platforms.
• Passion for Healthcare: A genuine interest in healthcare and a desire to make a positive impact on patient lives.

Why CMI Media Group?

At CMI Media Group, we're not just planning campaigns - we're using the power of media to improve healthcare outcomes for patients around the world. As a leading healthcare marketing agency, we offer:

• Purpose-Driven Work: Make a tangible impact on the lives of patients by driving effective healthcare marketing campaigns.
• Collaborative Environment: Join a team of passionate and talented individuals who are leaders in their field.
• Growth Opportunities: Benefit from ongoing professional development opportunities and a culture that values continuous learning.
• Supportive Culture: We believe in work‑life balance and offer a comprehensive benefits package to support your well‑being.

The base salary for this position at the time of this posting may range from $90,000 to $180,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications.