Director, Engagement Strategy

Wpp Group; Cherry Hill Township (NJ); On-site; USD 90,000 - 180,000; Full time

Benefits offered by this job

Comprehensive benefits package

Growth opportunities

Job summary

CMI Media Group, a leading healthcare marketing agency, seeks a Director, Engagement Strategy to guide the Engagement Planning team and shape omnichannel media initiatives that improve patient outcomes. You will craft cross-channel plans and mentor staff to deliver measurable client results.

The role requires 8+ years in media planning, strategic leadership, and deep pharma market knowledge. You will build trusted partnerships with clients and stay ahead of industry innovations to maximize

Qualifications

• 8+ years of hands-on media planning experience across all channels.
• Proven track record of cross-channel campaigns in healthcare or regulated industry.
• Strong leadership, mentorship, and team-building abilities.
• Deep understanding of pharma and patient markets, with knowledge of online and offline channels.

Responsibilities

• Lead development of cross-channel media strategies.
• Oversee the Engagement Planning team with strategic direction.
• Build and nurture strategic client partnerships.
• Identify and implement innovative media approaches and technologies.
• Empower a high-performing team through collaboration and continuous learning.

Skills

Media planning

Leadership

Client relationships

Healthcare industry knowledge

Strategic thinking

Job description

Description

Position at CMI Media Group

Lead the Charge in Healthcare Media: Director, Engagement Strategy

Are you a strategic visionary with a passion for crafting impactful media experiences that drive results in the ever-evolving healthcare landscape? Do you thrive on leading and inspiring teams to deliver exceptional client solutions? CMI Media Group, a leading healthcare marketing agency, is seeking a dynamic and results-oriented Director, Engagement Strategy to lead our team in developing and executing cutting‑edge media campaigns that make a difference in people's lives.

In this role, you will:

• Be the Architect of Omnichannel Excellence: Lead the development of innovative cross‑channel media strategies, leveraging your deep understanding of the healthcare landscape and your mastery of how different channels work together to create a seamless and engaging brand experience.
• Guide Strategic Vision & Execution: Oversee the Engagement Planning team, providing strategic direction, mentorship, and inspiration to ensure the development and execution of tactical plans that align with overarching brand goals and business objectives.
• Cultivate Strategic Client Partnerships: Build and nurture strong relationships with key client contacts, establishing yourself as a trusted strategic advisor who understands their needs and consistently exceeds expectations.
• Champion Innovation & Thought Leadership: Stay ahead of the curve in the ever‑evolving media landscape, identifying and implementing innovative approaches, best practices, and cutting‑edge technologies to maximize campaign impact and drive client success.
• Empower a High‑Performing Team: Foster a culture of collaboration, excellence, and continuous learning, providing your team with the tools, resources, and support they need to thrive and reach their full potential.

What You'll Bring:

• Strategic Mastermind: 8+ years of hands‑on media planning experience across all channels, with a proven track record of developing and executing successful cross‑channel media strategies in the healthcare or a similarly regulated industry.
• Leadership & Vision: Demonstrated ability to lead, inspire, and mentor high‑performing teams, fostering a culture of collaboration, growth, and excellence.
• Client-Centric Approach: Exceptional communication and interpersonal skills, with a knack for building strong relationships, understanding client needs, and providing strategic guidance.
• Industry Expertise: Deep understanding of the pharmaceutical and patient markets, with a comprehensive knowledge of online and offline media channels, including traditional, SEM, Programmatic, Paid Social, SEO, and emerging platforms.
• Passion for Healthcare: A genuine interest in healthcare and a desire to make a positive impact on patient lives.

Why CMI Media Group?

At CMI Media Group, we're not just planning campaigns - we're using the power of media to improve healthcare outcomes for patients around the world. As a leading healthcare marketing agency, we offer:

• Purpose-Driven Work: Make a tangible impact on the lives of patients by driving effective healthcare marketing campaigns.
• Collaborative Environment: Join a team of passionate and talented individuals who are leaders in their field.
• Growth Opportunities: Benefit from ongoing professional development opportunities and a culture that values continuous learning.
• Supportive Culture: We believe in work‑life balance and offer a comprehensive benefits package to support your well‑being.

The base salary for this position at the time of this posting may range from $90,000 to $180,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications.