Analyst, Digital Marketing Analytics

Wpp Group; Philadelphia (Philadelphia County); In loco; USD 40.000 - 75.000; Tempo pieno

Descrizione del lavoro

CMI Media Group in the United States is seeking an analytics-focused professional to own the measurement of online marketing campaigns. You will implement analytics, troubleshoot discrepancies, and deliver actionable reports that influence media strategies across Display, Email, Search, and Social.

You will work with partners and data teams, develop KPI definitions, monitor trends, and respond to ad-hoc requests, while maintaining rigorous attention to deadlines in a fast-paced environment.

Competenze

• 1–3 years of online marketing, web analytics, or research experience.
• Pharma knowledge is a plus.
• Strong Excel and PowerPoint proficiency.
• Coding skills in R/SQL/Python are a plus.
• Experience with online direct marketing or media analysis.
• Familiar with analytics tools listed.

Mansioni

• Ensure flawless implementation of analytics for online marketing campaigns.
• Resolve discrepancies and inaccuracies with proactive precision.
• Craft analyses and optimizations using KPIs.
• Collaborate on measurement plans aligned with strategies.
• Track and redefine KPIs and engagement metrics.
• Handle ad-hoc data requests across client data sources.
• Generate trend reports and optimization strategies with the team.

Conoscenze

Online marketing

Web analytics

Pharma knowledge

Excel

PowerPoint

R/SQL/Python

Team collaboration

Strumenti

Adobe Analytics

Google Analytics

Domo

Tableau

SQL

Descrizione del lavoro

Description

Position at CMI Media Group

Why Join Us?

Unleash Your Analytical Prowess:

Transform data into gold mines of actionable insights, steering our campaigns to unprecedented heights.

Diverse Challenges, Limitless Growth:

Tackle ad-hoc analysis, interface with partners and data teams, and craft game-changing reports that drive our strategies forward.

Innovate and Optimize:

Be the wizard behind our KPIs, revamping engagement metrics, and refining digital campaign strategies across various channels like Display, Email, Search, and Social.

Tech-Forward Environment:

Dive into cutting-edge tools and technologies, empowering your analytics prowess within our dynamic enterprise.

What You'll Do:

• Ensure flawless implementation of analytics for online marketing campaigns.


• Be the troubleshooter extraordinaire, resolving discrepancies and inaccuracies with proactive precision.


• Craft and distribute compelling analyses and optimizations, wielding a defined set of KPIs.


• Collaborate on measurement plans, aligning them with our strategic imperatives and media strategies.


• Track, tweak, and redefine KPIs and engagement metrics, breathing new life into our digital campaigns.


• Embrace ad-hoc data requests and foster a basic understanding of each client's data sources.


• Work hand-in-hand with our stellar team, generating trend reports and optimization strategies.

What You Bring:

• 1-3 years of online marketing, web analytics, or research experience.


• Experience or knowledge in Pharma - a definite plus!


• Proficiency in Microsoft Office (Excel and PowerPoint mastery is your forte).


• Coding skills in R/SQL/Python - an added advantage.


• Direct experience in online direct marketing or online media performance analysis.


• Familiarity with tools like Adobe Analytics, Google Analytics, Domo, Tableau, SQL.


• Impeccable attention to detail and a knack for managing deadlines in a bustling environment.


• Proven team player who thrives under pressure and delivers excellence.

The base salary for this position at the time of this posting may range from $40,000 to $75,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications.