Associate Director, Digital Engagement

PROPELLER; Summit (NJ); Hybrid; USD 145,000 - 165,000; Full time

Benefits offered by this job

Job summary

Propeller, a healthcare marketing agency with a HQ in Summit, NJ, seeks an Associate Director of Digital Engagement to own the full lifecycle of digital engagement for assigned brands. You will manage a team, guide strategy, and drive performance across channels, collaborating with leadership to meet brand objectives.

The role requires hands-on leadership, strong communication, and knowledge of digital trends.

Responsibilities

• Provide direct digital engagement support on your assigned brands and business unit
• Providing oversight and management on direct report’s tasks; overseeing the performances and productivity levels; keeping a pulse on their individual workload and balancing resource utilization as required, in partnership with Director
• Conducting weekly 1:1 and group pod meetings with direct reports, conducting performance evaluations, providing guidance, feedback, and support on their responsibilities
• Relaying important company information from leadership to direct reports
• Demonstrate thought leadership, stay abreast surrounding current digital trends, and disseminate information cross functionally when appropriate to keep teams informed; examples include participation on MLR calls for key projects, client discussions, light education for internal teams and client partners
• Foster and lead relationships with third‑party vendors and/or engagement partners – propelling our digital expertise and exhibiting collaborative attitudes and behaviors in meetings and communications
• Oversee and inform media and channel strategy; ensure tactical executions align with brand/digital strategy to ultimately be positioned to meet brand objectives
• Serve as a resource for internal execution teams to guide throughout the engagement process; contribute to identifying areas of optimization, including new potential workflows or strategies to maximize efficiency
• Collaborate on digital engagement workflow by reviewing digital executions to ensure best practices and specifications are being followed (in Ziflow or in offline discussions), and support MLR submission preparation as required
• Contribute and advise on UI/UX discussions within digital executions, inclusive of developing site maps or UX prototypes and leading those discussions
• Analyze engagement workflows to find efficiency gaps and collaborate with project management peers and senior leadership to standardize workflows

Job description

Agency

Propeller

Job Function

Strategy and Planning

Job Subfunction

Research and Insights

Job Description

About Propeller

Founded in 2006, Propeller is a digital forward, omnichannel healthcare marketing agency transforming HCP engagement. With a HQ in Summit, NJ, our team of 120+ marketing specialists truly understand the ever-changing industry, complex content, and how to mobilize data to drive meaningful results. Our continued success is achieved through our omnichannel fluency and curated digital suite of capabilities, including Account Services, Creative, Digital and Brand Strategy, Digital Production and Project Management, 3D Animation, Digital Development, and Video.

Our Culture

We offer a unique, personalized culture in which each team member is encouraged and expected to bring their ideas, solutions, and leadership to the table. By empowering individuals, we remain nimble, engaged, and able to break away from conventional thinking and speak intelligently about serious topics. We value our team’s intangibles–the experiences and traits that make them unique.

Come Live Your Best Life With Us

We pride ourselves on our inclusive, employee-centric mentality. There’s life at work and life outside of it. We want everyone to be healthy, feel supported, and have the financial resources they need. Our team enjoys competitive compensation and consistent performance recognition, generous paid time off, comprehensive wellness programs, and more! These are just some of the reasons we are Great Place to Work certified.

Associate Director, Digital Engagement

Overview

The Associate Director of Digital Engagement will have a hands‑on management role, owning the full lifecycle of digital engagement on assigned brands from initiation to through final submission. They will handle daily responsibilities and tasks to keep their assigned pods/business unit running smoothly. The Director of Digital Engagement, with input from Propeller Leadership, will set and communicate goals to the Associate Director, who creates strategies for their team to successfully achieve these goals.

These Goals Include But Are Not Limited To

• Collaboration with department leads, creating a highly engaged, positive production environment
• Cultivating a work environment, for direct reports, based on core Propeller values and behaviors
• Delegating tasks to direct reports according to each team member's needs and preferences
• Offering guidance and support on complicated projects and conducting performance reviews to discuss each employee's strengths and improvement areas
• Reaching out to the Director for approval on strategies, project implementations, important company information, and feedback on the team's or their own performance.

Responsibilities

The Associate Director of Digital Engagement will be in charge of ensuring that digital engagement on assigned Pods/business units function smoothly.They assign specific tasks to direct reports and build plans or strategies based on the company's goals. The Associate Director is in charge of day‑to‑day items including but limited to:

• Provide direct digital engagement support on your assigned brands and business unit
• Providing oversight and management on direct report’s tasks; overseeing the performances and productivity levels; keeping a pulse on their individual workload and balancing resource utilization as required, in partnership with Director
• Conducting weekly 1:1 and group pod meetings with direct reports, conducting performance evaluations, providing guidance, feedback, and support on their responsibilities
• Relaying important company information from leadership to direct reports
• Demonstrate thought leadership, stay abreast surrounding current digital trends, and disseminate information cross functionally when appropriate to keep teams informed; examples include participation on MLR calls for key projects, client discussions, light education for internal teams and client partners
• Foster and lead relationships with third‑party vendors and/or engagement partners – propelling our digital expertise and exhibiting collaborative attitudes and behaviors in meetings and communications
• Oversee and inform media and channel strategy; ensure tactical executions align with brand/digital strategy to ultimately be positioned to meet brand objectives
• Serve as a resource for internal execution teams to guide throughout the engagement process; contribute to identifying areas of optimization, including new potential workflows or strategies to maximize efficiency
• Collaborate on digital engagement workflow by reviewing digital executions to ensure best practices and specifications are being followed (in Ziflow or in offline discussions), and support MLR submission preparation as required
• Contribute and advise on UI/UX discussions within digital executions, inclusive of developing site maps or UX prototypes and leading those discussions
• Analyze engagement workflows to find efficiency gaps and collaborate with project management peers and senior leadership to standardize workflows

$145,000 - $165,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in‑office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in‑office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

$145,000 - $165,000