Associate Director, Paid Social

PHD; New York (NY); On-site; USD 70,000 - 125,000; Full time

Job summary

Omnicom’s Associate Director, Paid Social leads day-to-day development of plans and execution of digital buys, ensuring pacing and performance optimization. The role includes client interaction, collaboration with internal teams, and guiding the activation team across multiple media channels.

The position requires 5+ years in media planning, hands-on DSP experience (The Trade Desk, DV360), and strong leadership to drive strategy and results.

Qualifications

• 5+ years of experience in media planning with expertise in digital buying.
• Hands-on experience using DSPs like The Trade Desk or DV360.
• Ability to manage client relationships and lead teams.
• Strong attention to detail and data-driven decision making.
• Excellent communication across cross-functional teams.

Responsibilities

• Lead development of media plans and digital buys.
• Ensure pacing and performance optimization.
• Manage client interactions and cross-functional coordination.
• Oversee activation team operations and budget.
• Guide campaign design, setup, and DSP decision paths.

Skills

Media planning

Digital buying

DSPs (The Trade Desk, DV360)

Tools

Prisma

IAS

Job description

Job Description

The Associate Director, Paid Social plays a key role as a day-to-day lead for development of plans, executing digital buys, ensuring pacing and performance are optimized, client interaction, working with internal teams and leading the team responsible for digital activation. Ensuring that the Digital Activation Process is used correctly across the area of responsibility is a critical focus of this job. A positive attitude and willingness to “roll up your sleeves” is also critical to get the job done. Experience working with across several media channels is preferred and a curiosity in emerging media platforms is a must.

Agency

PHd

Job Function

Media

Job Subfunction

Performance Media

Job Description

The Associate Director, Paid Social plays a key role as a day-to-day lead for development of plans, executing digital buys, ensuring pacing and performance are optimized, client interaction, working with internal teams and leading the team responsible for digital activation. Ensuring that the Digital Activation Process is used correctly across the area of responsibility is a critical focus of this job. A positive attitude and willingness to “roll up your sleeves” is also critical to get the job done. Experience working with across several media channels is preferred and a curiosity in emerging media platforms is a must.

Responsibilities

• Bring proactivity and leadership to the clients and the team
• Provide excellent client service by being responsive, accountable and detail
• oriented
• Build sound strategic frameworks that ladder up to client business goals
• Set the tone and strategic direction of the team; built around growth and application
• of learnings
• Understand and direct multiple user touch points that can influence creative and messaging strategies
• Own consumer insights and inspire tactical representations of strong, clear media strategies
• Develop strategic partnerships and provide subject matter expertise to clients, partners, internal teams etc.
• Overseeing campaign creation and implementation and directing the day-to-day operations of the activation team
• Effectively manage budget
• Leading and providing inputs and guidance around work around campaign design, tactic implementation, determining what path to buy (manual IO or programmatic), defining requirements for success and optimal use of demand side platforms
• Managing the daily, weekly, monthly, quarterly client conversations related to
• digital media
• Working side by side with the broader activation team to ensure tight coordination of campaign setup, adjustments and performance is efficient and effective

Qualifications

• 5+ years of experience in media planning and expert knowledge of digital buying, hands-on experience using demand-side platforms (The Trade Desk, DV360 or similar) a plus
• Experience managing media teams and client relationships
• Experience working with large data sets and understanding of methodologies for evaluating data
• Ability to self-manage, juggle multiple priorities, and pay strong attention to details
• Excellent communication skills, ability to distill key ideas for non-digitally centric teams
• Proven ability to work with and influence cross-functional teams
• Strong knowledge of MS Excel and ability to coach others in shortcuts
• Working knowledge of 3rd party verification tools, including IAS
• Hands-on experience with campaign workflow tools, including Prisma

$70,000 - $125,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

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$70,000 - $125,000